I feel like they should try harder looking around for an actual successor, and then really propping that dude up. For example, ai was just thinking of how dre put em on, and then em put 50 on etc isnt it a responsibility they have?

i think drake does enough tbh

kendrick definitely didn't do enough before GNX though

Nah I can’t agree with this. Kendrick was writing songs for Jay Rock, SZA and baby keem. He also put Anna wise on two classic albums

Putting on artists is a label's job not an artist job, giving someone a feature or a co-sign doesn't guarntee they will go on to have a successful career if they didn't put the work in and have a great team, talent and relationships

Black Panther put on SOB x RBE before they broke up rip

I wouldnt really call SZA kendricks protege, jay rock aint a superstar at all, and more of a colleague. Keem is just his cousin. You could say keem his his "successor" but what a coincidence that just happens to be his cousin

Drake also doesn't have one. Like a young dude you know has raw talent cause you did your research, you say "this is my guy!" Feature on his s***, let him feature on yours. Handle his debut. Make sure he gets the best beats for that debut. They got the opportunity to do somethibg like that, not only for themselves and their legacy, but for the culture. What if Dre never put on Snoop? Or em? Or 50? Imagine how different hip hop would be. And how different dres legacy would be. Al thru hip hop, people been put on like that. Big Pun wouldnt be known without fat joe, mobb deep needed Q Tip, etc

Why them boys implode smh

No. They have no obligation to put on their childhood friends and random people from their hood if their music is ass.

Idk but I guess there’s more of an argument for Drake than Kendrick but either way them dudes are about themselves first so idk what we really expecting from them

Thats not what im saying, like do actual scouting

How are y’all not gonna mention Rapsody?

You mean like with Rammriddlz and iloveMakonnen ?

Ah like an actual successor.

It depends how much money they wanna make.

When you put the torch in someone else's hands its all up from there.

Jayz chose one of the best potential artists you can think of to be a successor and look at how far Kanye has fallen.

I think Kendrick and drake should just do a couple more albums and let the next generation figure it out.

networking

ye is NOT hov's successor lmao

Anna wise

Jay rock

Actual rocks in ur brain

They're artists they can do whatever they want with their art. Drake and Kendrick are both label owners, their attention should be on putting the people they have signed on harder and that's about all they're obligated to be doing

Yes he is lol

Hov literally only wanted him for his beats at first.

In fact one of Hov's biggest criticisms post roc-a-fella was that he wasn't doing enough for new york artists lol. Even Cole kinda had to get it out the mud and he was signed to that nigga lmao

Drake defo did alot

i remember back in the day the argument was that he doesnt go far enough, i.e its not enough to just collab or cosign, he needs to actually sign them to his label and make sure they have a career.

that was always some bs, imo.

back in the ovosr days, him playing a song on there was enough to start an actual career for them.

Kendrick has done his fair share too but not as much as drake

That’s why Lil Wayne the 🐐

What was even the point of that second half lol Ye 100% Jays successor

Hov may not have intentionally “put him on” but the result still the same

i do find it a bit unsatisfying that neither of them found an actual successor that they can pass the baton on to.

closest is kendrick having keem, but i dont think keem has it in him to be a superstar.

it’s not considered putting on unless he cosplays like he’s from a random city and works with people like moneybagg yo