Keep saying it
The death of monoculture makes it almost impossible to truly break new stars in entertainment. Most ppl thought it was talent that did it in the past, when really that was only a small piece of the pie. The stars you loved growing up were talented…but also it was easy to condition you into believing they were as such. There was a finite amount of ways to consume music and if you monopolized that, boom there’s your star.
There’s nothing to monopolize in 2023, and there in lies your issue. Also, because social media is what it is…the facade, the romanticism of the big time superstar musician is gone. The allure is gone.
It’s ‘easy’ to create a star when you can throw them on radio, on 106 and park, on TRL, and condition the masses into thinking this is the next star.
Much harder to condition an audience when everyone is watching one of thousands of streaming platforms and when they listen to music it’s via a playlist on one of a billion different dsp’s and that’s IF they’re listening to music and not a podcast
It’s like seeing bad b****es so IG….I just keep on scrolling these days cuz I basically seen all I’ve had to see
Whoever wrote this been on music blogs and s*** when they were 6
The rest of us watching DBZ and playing Pokémon cards while this nigga was studying Billboard charts :jordanlaff3:
Like I said, I was doing street team s*** for f***ing Thank Me Later when half of this forum was destroying their sisters barbie dolls
F*** out my face with your presumptions!
Two thoughts:
More on that second point: this gen’s Drakes/Rihanna’s/Taylor’s etc exist out there in the world - and are probably famous in non-music fields - but because becoming a crossover artist is a part of the old guard when it comes to being famous, they didn’t gravitate towards music. The question is why did becoming a crossover artist become an outdated way to be a star to gen z collectively?
Who are you referring to with the famous non music people?
I read the first few replies like Pinkydoll god f***ing damn it
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child
CLASSIC!!!
I haven’t seen this one since blonde dropped lmaooo
maybe don’t have your new artists immediately running through google HQ and getting special search results
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child

Old man Señor been saying this for at least 5 years now. Sooner music bottoms out, the faster we can begin a new renaissance. Stop supporting trash
The ironic thing is that it’s never been a better time to push some out of the box newer artists that might not have thrived in another era. There’s the obvious crop of breakout stars in waiting like Pinkpantheress or Zack Bryan, but why not think a little bigger?
Kim Petras should have been the eye opener that fan favorites who never broke big but still hold a solid fanbase are one hit away from the next tier. Carly Rae Jepsen, Troye Sivan, James Blake, Kelela, Caroline Polachek, Don Toliver - they’re all begging for a major lane push. Granted, as a fan, I don’t necessarily want them to go down that path lol, but from a purely strategic standpoint it feels obvious to me.
And then there’s dozens of bubbling under folks who clearly are making waves but need a hit or a key feature to bring them to a wider audience. Teezo Tocuhdown has serious momentum from Modern Jam, Flyana Boss need a new song but they’ve definitley caught people’s attention, hell even someone like BLP Kosher is a What’s Poppin away from the mainstream.
Leverage TikTok, leverage features, leverage remixes, get creative for once in your goddamn A&R careers. Just because it’s not the traditional pool doesn’t mean it’s not a prime opportunity to make waves; in fact, anyone who cracks the code rn could have a megastar on their hands because the public is waiting for it.
Good
Drain these labels of their lifeblood and give the power back to the artists
Record labels are having a harder time building monocultural moments because the Internet has outmoded monoculture.
This is bad for listeners like us as well cause there are no interesting new artists coming around. We're in a drought
It’s like seeing bad b****es so IG….I just keep on scrolling these days cuz I basically seen all I’ve had to see
Ice spice so good
These same music execs wouldn't hesitate to sign that npc girl, lol.
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child
You’re saying you did street team work for an album that came out when you were 11? This is a pasta or something?