Keep saying it
The death of monoculture makes it almost impossible to truly break new stars in entertainment. Most ppl thought it was talent that did it in the past, when really that was only a small piece of the pie. The stars you loved growing up were talented…but also it was easy to condition you into believing they were as such. There was a finite amount of ways to consume music and if you monopolized that, boom there’s your star.
There’s nothing to monopolize in 2023, and there in lies your issue. Also, because social media is what it is…the facade, the romanticism of the big time superstar musician is gone. The allure is gone.
It’s ‘easy’ to create a star when you can throw them on radio, on 106 and park, on TRL, and condition the masses into thinking this is the next star.
Much harder to condition an audience when everyone is watching one of thousands of streaming platforms and when they listen to music it’s via a playlist on one of a billion different dsp’s and that’s IF they’re listening to music and not a podcast
So like, unless you can find a way to unify the consumer, it’ll only get worse
It’s not like the talent isn’t there. The talent is there and more readily available than ever before. Finding talented, interesting acts has never been easier
But selling said act to the consumer has never been harder. What’s the motivation for someone to listen and invest their money into a new act?
Exec. niggas make more money than ever before in history but want to paint the picture like the industry is lacking talent.
well f***ing boo hoo
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Two thoughts:
More on that second point: this gen’s Drakes/Rihanna’s/Taylor’s etc exist out there in the world - and are probably famous in non-music fields - but because becoming a crossover artist is a part of the old guard when it comes to being famous, they didn’t gravitate towards music. The question is why did becoming a crossover artist become an outdated way to be a star to gen z collectively?
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child
That's cos the s*** ain't connecting anymore
That's cos you made it all about the numbers and pumping out what you think people wanna hear
Let artists do their art freely and give them their correct percentages
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child
Whoever wrote this been on music blogs and s*** when they were 6
The rest of us watching DBZ and playing Pokémon cards while this nigga was studying Billboard charts :jordanlaff3:
I'm 22 and have been following music blogs since 2007, literally seen all the current hot artists come up from being nothing 
You got nearly a decade listening to and covering this music s***? You ever had a twitter account with thousands of followers because of you sharing your two cents on music? You get reached out to by heads at Universal when you were 19, asking if you would be interested in helping them find new artists?
I was doing street team s*** for f***ing Thank Me Later when half this forum was literally 8-12 years old, f*** out of my face with your dumbass presumptions
This is my second account for f***s sakes and it's twice as old as yours, been on KTT for nearly 4 years
Sit the f*** down child
Whoever wrote this been on music blogs and s*** when they were 6
The rest of us watching DBZ and playing Pokémon cards while this nigga was studying Billboard charts :jordanlaff3:
Drake hired him for promo at 9
Average KTT2 "discussion"