Belly, NAV, Black Atlass in their current roster. Belly isn't relevant, NAV makes good music IMO but people see him as a joke and Black Atlass .. Yeah I have never heard a song from him.

They also had 88Glam signed before and once again, never heard a song from them and they got dropped.

Is it fair to say that XO is a big failure and that it doesn't support its artists enough?

how could a label with NAV be a failure?

who cares if Nav is a joke. Does that man sell records?

Does he sell tickets is the question

Belly pretty much the only thing holding that label together, honestly.

88Glam never existed

Nav doing his thing but other than that its quiet

Yes

If somebody comes up to you asking about 88glam, just know your life is in danger

Became irrelevant in 2017

The label dont make money off that. This is asking if XO, the label, is a failure.

You can’t stop hating people Drake is family with like you are Drake wife

What

wat happened to 88glm?

NAV overtaking the weeknd in 3 years max

loll

Maybe a little bit but they have Nav at least

OVO is the real failure/disappointment imo

They’re successful just at a small level.
Looked them up and some of the producers have had good credits from 2018-2020 and Belly and Nav do pretty well sales wise.

XO manages Young Thug and Doja Cat

Nav is the greatest brown rapper of the recent decade, let me get my Punjabis on the phone

most artists' labels are really just primarily for putting out their own projects through, all other artists on the label are basically secondary which is why none of them even remotely tend to do as well as the main artist (w/ rare exceptions), just an extra stream of royalties for the main owner/parent label without much additional work

Your question isnt relevant to the thread because we’re talking about if the label is successful. Not the artists themselves.