the fact Lil Baby had to get an artist from another genre to help produce his live show is proof that hip hop as a product needs some remixing to do.
Biggie and Pac were also huge artist arguably far bigger and they died and rap continued
Yeah like niggas don’t realize the horrible implications of the “there’s no rap superstars cause three guys died” fact? A whole mainstream genre came to a halt cause three guys died…that says more about how barren the state of mainstream rap was rather than being an excusable reason
How did it progress the genre?
A black artist speaking about therapy and generational tramua, sexual assault and advocating for Trans people is very progressive to me.
Niggas can say the same thing about French Montana and he has major hits so is he not mainstream then? lol
No I wouldn't say that at all I think the most mainstream French was when he dated Khloe and had "Pop It" out
But no i wouldn't call him a mainstream rapper like a mainstream rapper to me is someone in the mainstream outside of Hip Hop people can recognize.
Facts, and Its not just music videos, all the music related TV shows are gone.
!https://youtu.be/7NfRMJnsIq0!https://youtu.be/opPccw43IHwno more MTV Spring break/BET Spring bling performances
No more Music documentaries like Behind the music or MTV Diaries
ah man, those mtv spring break shows....and the infamous rap city
this wasn't the peak of rap city, but it was nice to see this every day 4pm

and ofc this classic

wonder how much it has to do with the the next generation rappers top talent dying like X or Pop Smoke
Here’s the reason why:
In America, monoculture is dead and as a result, creating a new star or a popping, viable rap act is almost impossible.
However, that is not the case in other cultures and genres like afrobeats, Latin music, etc
They still get behind their prominent acts in a unifying, galvanizing matter. As such, the return on investment is far greater. Artists in those communities have entire sections of countries supporting them. That can’t happen in America anymore because there is no monoculture
This has nothing to do with the quality of music that’s a crazy insinuation. Y’all keep looking at s*** like this through a quality of music lense and it couldn’t be more wrong
edit: That's not to say, hip-hop leaning in to gangsta rap again hasn't played a part, it has...but the inability to create moments and momentum within culture is the far greater culprit here
you definitely have a point
but music and the marketing of it is also absolutely playing a major part.
if we had drake and kendrick level artistry from some of these signed newer acts, we’d (relatively) have drake and kendrick level success
No I wouldn't say that at all I think the most mainstream French was when he dated Khloe and had "Pop It" out
But no i wouldn't call him a mainstream rapper like a mainstream rapper to me is someone in the mainstream outside of Hip Hop people can recognize.
@yungboiezi (since JID is mainstream now because of a Spiderman soundtrack and a few top hits lol)
you definitely have a point
but music and the marketing of it is also absolutely playing a major part.
if we had drake and kendrick level artistry from some of these signed newer acts, we’d (relatively) have drake and kendrick level success
if they had kendrick/drake level artistry they wouldn't have been signed.
A black artist speaking about therapy and generational tramua, sexual assault and advocating for Trans people is very progressive to me.
Who's playing it now though, and I love the album but still thats not an album that's getting widespread enjoyment
If the state of rap revolved around Kendrick dropping once every 5 years s*** would be dead by now
We had a Latin surge in the 2000s too with artists like Daddy Yankee and s***. That was also considered a slump era for rap too ironically. Just seems like history repeating itself
I don't really see it lasting but that's just my opinion personally
I don't mind it though, Bad Bunny and them are cool
What part of the 2000s? Cause that was a huge era for rap literally the top two biggest production hitmakers that decade were from Hip Hop (Timbo and Neptunes)
Plus you had 50 Cent,Em and Wayne dropping what was for awhile the only rap albums in the highest first week sales ever in music conversations.
It's when an entire culture of people identify with a finite amount of entities as a means to get their entertainment
The entire music business was built off of this premise.
You get your music from outlets such as outlets, video channels, radios etc. it's kind of easy to get an entire faction of people to support something when they can only get their entertainment from those outlets
These days, most people aren't buying music, they aren't listening to the radio, there is no music on television, and we're all on our own social media platform. We're curating our own entertainment experience instead of allowing big media, and labels to do it.
That means then that we can't create new stars because we're all in our bubble listening and consuming our own desired entertainment.
Idk the 2016-2018 soundcloud wave did really good and they were past the radio era. I think there just isn't many interesting artists popping up lately. We're in a drought
Hip Hop is in a great place but yall just not tapped in
-posting in a thread about an Ebro quote.
Clearly this aint just internet talk no more lol.
Hip Hop is in a great place but yall just not tapped in
tap everyone in then
Who's playing it now though, and I love the album but still thats not an album that's getting widespread enjoyment
I don’t care about numbers. Did Madvillainy get the same acclaim and attention in 2004? No
you definitely have a point
but music and the marketing of it is also absolutely playing a major part.
if we had drake and kendrick level artistry from some of these signed newer acts, we’d (relatively) have drake and kendrick level success
I don't think that's the case at all ngl
People don't buy records anymore
And people don't buy tickets to concerts anymore unless they're established / legacy acts.
Introducing any new act is going to be hard as s*** borderline impossible, no matter how good the artistry is, IMO.
Like...If we find a new nigga tomorrow who has a fire ass distinct sounding mixtape, niggas not supporting it at large because we'll just continue to lean into what we already have, our own playlists and s*** like that.
We really should!
It would help
We desperately need our superstars to be superstars again
But it'd be tough. Sneakily, the industry has tried to do that with several reboots of stuff like this, but no one watches tv anymore and everyone is curating their own experience.
we need our ktt hackers to completely shut down tiktok and those s***ty platforms that are frying the youths' brains. the explicit content kids are seeing is just not good or healthy at all. once you eliminate this, the tv's and radio and OG media outlets can run the show again (no pun intended)
Yeah like niggas don’t realize the horrible implications of the “there’s no rap superstars cause three guys died” fact? A whole mainstream genre came to a halt cause three guys died…that says more about how barren the state of mainstream rap was rather than being an excusable reason
I mean every era has it's standout acts, and then you have people that are good in the mold those acts have laid out. Cole and Kendrick for example helped break out that slick lyricism in a mainstream way, and as a result there were a lot of really good artists and projects that dropped in that era simply fitting into the mold.
An example of a mold fitting arists that just isn't up to par with the superstars is Trippie Redd. Trippie Redd made excellent music within the mold that XXX and Juice set out. As long as XXX and Juice continued pushing that mold mainstream guys like Trippie can flourish in it. But you lose main pushers and others that simply fit the mold rather than define it also suffer. I am sure you can probably draw a loss correlation to Trippies old numbers when they were alive and his numbers now.
we need our ktt hackers to completely shut down tiktok and those s***ty platforms that are frying the youths' brains. the explicit content kids are seeing is just not good or healthy at all. once you eliminate this, the tv's and radio and OG media outlets can run the show again (no pun intended)
or just tell the signed acts to just...be better.
and tell these new A&Rs to stop being lazy for a check lmao.
What part of the 2000s? Cause that was a huge era for rap literally the top two biggest production hitmakers that decade were from Hip Hop (Timbo and Neptunes)
Plus you had 50 Cent,Em and Wayne dropping what was for awhile the only rap albums in the highest first week sales ever in music conversations.
The mid to late 2000s when that happened, Lil Jon era, the snap / crunk music from the south
The 2000s really went through a downwards spiral outside of Kanye and Wayne and a few others, it's actually pretty similar to whats going on right now
Yeah like niggas don’t realize the horrible implications of the “there’s no rap superstars cause three guys died” fact? A whole mainstream genre came to a halt cause three guys died…that says more about how barren the state of mainstream rap was rather than being an excusable reason
Exactly but again it's cope it's not logical
You know what time it is :
KTT dweebs never had their D*** sucked to that Taliban song by a big booty Latina with box braids
Idk the 2016-2018 soundcloud wave did really good and they were past the radio era. I think there just isn't many interesting artists popping up lately. We're in a drought
I mean, it's still largely up for debate if those acts would have become superstar touring acts though. Like it' one thing to say they were heading for stardom, it's another to suggest that they'd be selling 300k first week. Idk
Not saying it couldn't have happened though. They had momentum.