I get that. But it almost seems like that's more provocation on the part of the consumer. Idk if pgLang is having board meetings strategizing about how to be mysterious. It can just simply be the way they wanna try something. They're brand new.

I'm not shocked by the extra (negative) pressure Dot's association has on the collective. But it would be dope if we as consumers could find a way to put that aside, or at least not make it hold SO much weight in our impressions.

the same reason why your expectations will be high if you watch an elaborate movie trailer that doesn't reveal any clue of the plot or what the movie is about

F*** up loser.

Why would anybody be terrified of anything
Pointless post

Responding to a pointless post is pointless.

That statement said a whole load of nothing. Just threw words together that don't actually say anything. What did you get from that?

So if you see this guy as a feature you ain’t gonna roll your eyes

The hype heading into the release of his album was crazy. It's wild to see that it's completely disappeared now. Oh well.

What's so elaborate about a 90 second video of someone answering basic "get to know me" questions? Oh and the voice asking the question is played backwards. Where's the extravagance?

I keep badgering the thread with questions but it's because I'm genuinely tryna work out this whole mystery/pretension hyper-focus that the site seems to have.

I didn’t have high expectations for this guy and was not a big fan of keem. That said, the expectations are high because in hip hop there is a lineage of signees and co-signs.

Big daddy kane —> Jay z —> kanye / jcole
Dr Dre -> 50 / em / anderson paak
Birdman —> Lil Wayne —> drake —> partynextdoor

This is guy and keem is who Kendrick puttinf his weight behind. Pulitzer Prize winning Kendrick Lamar.

Co-signs mean less now than ever

I don't think so. He hasn't really achieved anything besides being cool with way more successful and famous people.

Ahhhhhhh. But see. That's my point exactly. I didn't actually speak to or try to interpret the statement or their actions thus far. I simply copied and pasted what they have offered us. And what you wrote in your initial post as fact, isn't included in that mission statement. That's all I did. Never claimed anything else.

You see where I'm going? I don't work for pgLang. It's not up to me to tell others what their purpose is, as you did.

You always come off as stupid with everything you post.

This thread is interesting. I think we can get somewhere in here.

You such a TDE d***riding bum I hope you're getting some sort of compensation for gobbling their balls on here
And watch how you speak to me on here I'd smack the s*** out you in front of your family

Never mind

the mystery in this guy specifically is really about the lack of music in the video

no snippet, no music below the talking or anything

At bare minimum is it too much to expect an artist first single to not sound like travis Scott? Dude even doing some of the hand motions trav used around the birds era

People just want good music if he gives them/us that everything will go smooth

He was always that lol. Drake stans on ktt and only on ktt switched up on him once he started being seen with Kendrick more. Even though the Kendrick influence was always there

The problem you're not seeing is that NO ONE even knows what they're about and they don't seem to know either. When you set up a company, you HAVE TO be deliberate in establishing what it is and what you're about. You say you're not a label or a film studio but you're releasing Baby Keem's music as a label and Kendrick is set to produce a movie through the company so what is it? That's why so many people are calling them out trying to be mysterious and using big, useless language in their statement when they really don't need to.

The average Kendrick stan has no idea what pgLang is about. If you can't see how that's a problem them we shouldn't be having this discussion.

The music followed less than 24 hours later?

Like I just don't get it. Do we want the music business to be completely devoid of intrigue? Of variation? If a new artist is debuting, it should only be the song and nothing else? That's not the way this business has been for a long long time. Entertainment. Style.

And for the 10th time, if it's boring it's BORING. If the music is lame, it's LAME. But promotional tactics exist and I really don't see the big ol' deal personally.

But I appreciate you conversing with me

I think it’s not exactly mystery but the idea of speculation being part of marketing isn’t new. surprise release dates, roll outs and all have been used commonly. most labels start off “mysterious” due to not having a groundwork/established artist. may be more negative if a label with a highly favourable artist is marketing itself w such speculation. but that’s not on the label I agree, much more on how the consumer wants to receive the music

dave free is co owner of pglang i would hope their artists have good videos

The specific discussion I'm focused on began before we heard a single lyric from homie. I don't care for the songs either, but that doesn't take me away from the questions I raise or the points I try to make. Feel me?

At the end of the day it’s being scrutinized because it’s Kendrick.

Niggas walking around with a set of testicles in their hair for a year isn’t marketing but this is