Feb 9, 2025
jack johnsonSpeak Now.
Feb 9, 2025·2 replies
TheFaderYou said “all physicals act as collector’s items”. That’s generalizing.
Someone can primarily listen via streaming because it’s the easiest method, but also buy physical copies and listen to them in the right environment
Indeed, according to Luminate, only 50% of the people who bought a record in the past year own a record player. (And only 15% of music listeners overall own one.) Therefore, strangely, 50% of vinyl purchasers don’t own a record player.
Additionally, no one is walking around with a CD player or a cassette tape player listening to music. We all listen to our music via streaming, even when we buy digital/physical versions of our favorites songs/albums, because it's simply the most convenient way to. We tend to keep those physical versions as collector's items instead.
That's not me generalizing.
Taylor is the artist driving the rise of vinyl sales again in the US and she has teenage fans who buy dozens of vinyls of her albums. You think they're playing those vinyls? Be real.
- Feb 10, 2025·1 reply
I know that for me at least, that's the reason why I talk down physical sales as a viable way of measuring music consumption today. It's not because pure sales are magically bad now. It's because most people who buy physical albums don't do so because they listen to them. It's simply to boost the numbers of their favorite artists while they actually listen to their music via streaming. 10-15 years ago, digital/physical singles/albums were the ways of measuring music consumption because that's how we all listened to our music. That's simply not the case anymore.
- Feb 10, 2025·2 repliesthegreatdivine
Indeed, according to Luminate, only 50% of the people who bought a record in the past year own a record player. (And only 15% of music listeners overall own one.) Therefore, strangely, 50% of vinyl purchasers don’t own a record player.
https://americansongwriter.com/new-report-50-of-vinyl-record-purchasers-in-u-s-dont-have-a-record-player/#:~:text=(And%20only%2015%25%20of%20music,it%20on%20walls%20for%20decoration.
Additionally, no one is walking around with a CD player or a cassette tape player listening to music. We all listen to our music via streaming, even when we buy digital/physical versions of our favorites songs/albums, because it's simply the most convenient way to. We tend to keep those physical versions as collector's items instead.
That's not me generalizing.
Taylor is the artist driving the rise of vinyl sales again in the US and she has teenage fans who buy dozens of vinyls of her albums. You think they're playing those vinyls? Be real.
Yes I’m sure they asked every single person who has bought a vinyl record within the past few years
- Feb 10, 2025·1 replythegreatdivine
I know that for me at least, that's the reason why I talk down physical sales as a viable way of measuring music consumption today. It's not because pure sales are magically bad now. It's because most people who buy physical albums don't do so because they listen to them. It's simply to boost the numbers of their favorite artists while they actually listen to their music via streaming. 10-15 years ago, digital/physical singles/albums were the ways of measuring music consumption because that's how we all listened to our music. That's simply not the case anymore.
In other words, “Drake doesn’t use physicals nowadays so they don’t count anymore”
- Feb 10, 2025·1 replyTheFader
Yes I’m sure they asked every single person who has bought a vinyl record within the past few years
If there's anything you know how to do, it's to remain in ignorance when a fact doesn't suit your conclusion.
- Feb 10, 2025·1 replyTheFader
In other words, “Drake doesn’t use physicals nowadays so they don’t count anymore”
Think whatever you want. If digital/physical sales were 83% of all music consumption, it'd be stupid to be championing streaming over it. Same logic applies when streaming is the dominant methodology of music consumption.
- Feb 10, 2025thegreatdivine
If there's anything you know how to do, it's to remain in ignorance when a fact doesn't suit your conclusion.
It’s not a fact, there’s no way they could’ve polled every single vinyl buyer in the country, let alone a majority of them
- Feb 10, 2025·1 replythegreatdivine
Think whatever you want. If digital/physical sales were 83% of all music consumption, it'd be stupid to be championing streaming over it. Same logic applies when streaming is the dominant methodology of music consumption.
Let Drake drop a physical pre-order link with bundles and you’d come up with about 5 different reasons as to why it’s okay for him to do it
- Feb 10, 2025TheFader
Let Drake drop a physical pre-order link with bundles and you’d come up with about 5 different reasons as to why it’s okay for him to do it
Why wouldn't it be okay? The only thing I've said was wrong was bundling.
All I've done is place more significance on the more dominant methodology of music consumption today. That's all. That's why no artist can ever keep posting huge sale numbers. Those crash after week 1. If pure sales were so organic as a means of music consumption in today's era, why can't Taylor Swift keep moving 500k pure sales week after week? Why does she crash in pure sales after week 1 and then have streaming carry her album the rest of the way?
Abandon logic if you want. You've already proven that's what you do once an argument doesn't favor your viewpoint.
- Feb 10, 2025·1 reply
Now that the topic is going, iTunes is probably the only pure sales source completely devoid of stannery purchasing nowadays tbh. Mfs buying albums first week on iTunes are fr casuals
- Feb 10, 2025
If you’re a mainstream artist whose music is booming on streaming and iTunes specifically you’re a legit crossover sensation
- Feb 10, 2025
quadraHow many he at after that?
I missed one. F***in' Problems has also sold 10M units.
- Feb 10, 2025
Feb 10, 2025BRAVENow that the topic is going, iTunes is probably the only pure sales source completely devoid of stannery purchasing nowadays tbh. Mfs buying albums first week on iTunes are fr casuals
Nah this is 100% 🧢
Feb 10, 2025No way Abel did almost 500k
Feb 10, 2025·3 replies- Feb 10, 2025https://twitter.com/chartdata/status/1888762997591486640Expert
How many over 10 million now?
F***in Problem
Goosebumps
Humble
DNA
Money Trees
B**** Don't Kill My Vibe
All The Stars 
Feb 10, 2025·2 repliesDAMN.
Feb 10, 2025·1 replyhttps://twitter.com/hiphopalldayy/status/1888775875891724620jynthDAMN.
Gods plan or hotline bling arent 2x diamond yet?
Feb 10, 2025- Feb 10, 2025·1 replyMarty Crane
Gods plan or hotline bling arent 2x diamond yet?
One of these is a rap song tbh
- Feb 10, 2025BRAVE
One of these is a rap song tbh
yeah i realized that after I posted.
Feb 10, 2025damn
Feb 10, 2025·1 replythegreatdivineIndeed, according to Luminate, only 50% of the people who bought a record in the past year own a record player. (And only 15% of music listeners overall own one.) Therefore, strangely, 50% of vinyl purchasers don’t own a record player.
https://americansongwriter.com/new-report-50-of-vinyl-record-purchasers-in-u-s-dont-have-a-record-player/#:~:text=(And%20only%2015%25%20of%20music,it%20on%20walls%20for%20decoration.
Additionally, no one is walking around with a CD player or a cassette tape player listening to music. We all listen to our music via streaming, even when we buy digital/physical versions of our favorites songs/albums, because it's simply the most convenient way to. We tend to keep those physical versions as collector's items instead.
That's not me generalizing.
Taylor is the artist driving the rise of vinyl sales again in the US and she has teenage fans who buy dozens of vinyls of her albums. You think they're playing those vinyls? Be real.
A survey of 3,900 people
