Let’s go

I hope this basically confirms there’s a vinyl on the way. I know plants are backed up to hell right now but these dudes deserve some money.

Does this Ruthven stuff make anybody else super excited?

I feel like we are finally beginning to see the vision of Paul Institute come to fruition.

They have clearly found an artist that they believe is ready to be pushed on a level we haven't seen from them before.

Did everyone miss out on this or something?

Damn this dude got a lotta gray hair to only be 35 (my coworker the same way and he only 24)

His hair is so magical man, need to know how he's taking care of his hair

Dude already reached Sagehood 😎

Fr need that hair routine details

Chill discussion, we need more of this

Funny how we're hearing their speaking voices for the first time

True True I'm glad they're opening up a little and giving us insight regarding their process

This world need Paul Institute knowledge

These past two artworks from Ruthven are really beautiful - easily the best art direction that has come from the Institute. I really hope this is the new vision and they sway away from the amateur Microsoft Paint aesthetic.

No it doesn’t. We’ve been saying this at literally every step of PI and it’s frustrating so nah it doesn’t.

I don't mind the previous artworks. It's all in the color-schemes and the details that help give them all the PI feel. They've all pretty much been the same format anyways. These recent ones are just brighter/more colorful and with more unusual typefaces.

Comparing them to MS Paint is just dumb. Not everything has to be extravagant.

Also this one

This is different though. Def never seen this much promo or effort for anything they have released.

Can’t wait to watch this

I’m not comparing it to MS Paint because they were minimal & less extravagant, I’m doing it because it’s something I could cook up in five minutes. Minimalism is one of my favourite aesthetics in decor, design & fashion so I have no issue but I personally wasn’t a fan of their old style.

I thought it was gonna start after Laylow so idek hopefully tho

lol times have changed eh? if this interview came out 6 years ago there would have been 100 pages added to this thread overnight. that said though, i would imagine the pauls feel more comfortable being public in part because there is less scrutiny

surprised no one has talked about the ruthven lyric "got to deliver the record today"... he clearly has a lot of drive to succeed and i bet a proper album is on the way. he said he wants to tour

Ruthven szn

Them PI artworks too pretty man

https://soundcloud.com/ruthvenofficial/123-days-1/s-INOeiTaEolG?ref=clipboard&p=i&c=1&utmsource=BenchmarkEmail&utm_campaign=Ruthven_2-_123_Days&utm_medium=email

This 123 Days though

Bro this song progressively gets crazier wtf

123 days goes absolutely nuts... I am legitimately surprised. Bit of a Talking Heads vibe... This might be my favorite thing I have heard from PI, I think this could have a broad reach in terms of appeal. Really beautiful song.