Reply
  • Jan 20
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    1 reply
    Jbreezyondeck

    I can’t say that he didn’t build up godly expectations for this album since he’s been teasing it for so long, but I do think he waited the right amount of time post 2024 beef to give everyone some time to come back to earth and just enjoy it for what it is

    for sure. If this really sticks to landing and he does retire

  • Jbreezyondeck 🌬️
    Jan 20
    v003

    for sure. If this really sticks to landing and he does retire

    He deserves it man. He did it the right way. One of the most normal and relatable dudes in hip hop who also made an impact for a generation. He’ll definitely tour it though and we will be there

  • Jan 20
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    4 replies
    thegreatdivine

    Not really. Cole had hits (or at least attempts at hits) on that album. Work Out & Can't Get Enough served that purpose. Even In the Morning being tacked on the album was done in the hopes that it'd get more visibility and a better chance to take off.

    That's his point. Cole hits werent that big before the album. But the album still broke all expectations and sold a lot of records first week just off the strength of the work cole did to build his fanbase up. This change the way labels and artists went about pushing music

  • Jan 20

    cole szn

  • Jan 20
    Oblivion X

    That's his point. Cole hits werent that big before the album. But the album still broke all expectations and sold a lot of records first week just off the strength of the work cole did to build his fanbase up. This change the way labels and artists went about pushing music

    i wonder how different music would look if mixtapes made a comeback . like now could fnl ever be released or would it jutt be looked at as his debut since its on streaming

  • Jan 20

    i be forgetting bro really went to rwanda to play basketball

  • Jan 20
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    1 reply
    Oblivion X

    That's his point. Cole hits werent that big before the album. But the album still broke all expectations and sold a lot of records first week just off the strength of the work cole did to build his fanbase up. This change the way labels and artists went about pushing music

    I wouldn't say it "changed" anything tbh. The album still had hits tied to it, whether those hits dropped before or after the album was released — it had hits lol.

  • Jan 20
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    1 reply
    Oblivion X

    That's his point. Cole hits werent that big before the album. But the album still broke all expectations and sold a lot of records first week just off the strength of the work cole did to build his fanbase up. This change the way labels and artists went about pushing music

    Ehh, think y’all are overstating it. I’ve never really seen anyone say the Sideline Story changed anything regarding the way albums are pushed

  • Jan 20
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    2 replies

    If any Cole album changed anything about how albums were released, it was FHD. Dropping an album with no pre-released singles was definitely out of the ordinary at the time and has become much more commonplace over the past 12 years

  • Jan 20
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    1 reply
    thegreatdivine

    I wouldn't say it "changed" anything tbh. The album still had hits tied to it, whether those hits dropped before or after the album was released — it had hits lol.

    The hits werent big until the album actually dropped where it got a boost. Look at the debut positions of the songs and their peak positions. Work out debut at 95 and fell off until the album dropped where it gained momentum and hit 13.

  • Jan 20
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    1 reply
    TheFader

    Ehh, think y’all are overstating it. I’ve never really seen anyone say the Sideline Story changed anything regarding the way albums are pushed

    Ya should watch the podcast, he talked about it. Label execs were taking bets on cole flopping because he didnt have a big single prior to the album.

    Label execs then came to him after the fact and said CW exceeding expectations off his fanbase is what changed their perspective on marketing artists without needing a big single

  • Jan 20
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    2 replies
    Oblivion X

    Ya should watch the podcast, he talked about it. Label execs were taking bets on cole flopping because he didnt have a big single prior to the album.

    Label execs then came to him after the fact and said CW exceeding expectations off his fanbase is what changed their perspective on marketing artists without needing a big single

    Without Cole World we wouldn't have gotten platinum with no features

  • Jan 20
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    1 reply
    TheFader

    If any Cole album changed anything about how albums were released, it was FHD. Dropping an album with no pre-released singles was definitely out of the ordinary at the time and has become much more commonplace over the past 12 years

    Around that time labels didn’t even want to release your album unless you had a big single. Your album would either get delayed or shelved entirely. Cole’s label thought he would do 70k. He proved rap albums could be successful without a big single by building a strong dedicated fanbase.

    This was when radio was ignoring Hip Hop in favor of EDM. It was a tough time commercially for Hip Hop.

  • Jan 20
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    2 replies
    KayTray

    Around that time labels didn’t even want to release your album unless you had a big single. Your album would either get delayed or shelved entirely. Cole’s label thought he would do 70k. He proved rap albums could be successful without a big single by building a strong dedicated fanbase.

    This was when radio was ignoring Hip Hop in favor of EDM. It was a tough time commercially for Hip Hop.

    I mean… there were other rap albums at the time that released without a big single.

    And that way of thinking still holds true to this day. If a major artist is dropping a new album without a huge single attached to it, it’s expected that the album isn’t going to perform that well in the longterm

  • Jan 20
    TheFader

    If any Cole album changed anything about how albums were released, it was FHD. Dropping an album with no pre-released singles was definitely out of the ordinary at the time and has become much more commonplace over the past 12 years

    also had no features which was pretty different for a rapper at the time , sadly this aint really a thing ppl continued to do

    only ones that pulled it off was cole and future

  • Jan 20
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    2 replies
    TheFader

    I mean… there were other rap albums at the time that released without a big single.

    And that way of thinking still holds true to this day. If a major artist is dropping a new album without a huge single attached to it, it’s expected that the album isn’t going to perform that well in the longterm

    I mean… there were other rap albums at the time that released without a big single.

    Like what

  • TheFader

    I mean… there were other rap albums at the time that released without a big single.

    And that way of thinking still holds true to this day. If a major artist is dropping a new album without a huge single attached to it, it’s expected that the album isn’t going to perform that well in the longterm

    I remember some rap albums were doing 5-20k even with a big single. Those rappers were lucky to get a follow up album with label support after that.

  • Jan 20
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    1 reply
    Oblivion X

    I mean… there were other rap albums at the time that released without a big single.

    Like what

    is he wrong

  • Jan 20
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    2 replies
    Oblivion X

    I mean… there were other rap albums at the time that released without a big single.

    Like what

    Man on the Moon II released in 2010 without a big single

  • Jan 20
    TheFader

    Man on the Moon II released in 2010 without a big single

    erase me was top 20 ?

  • Jan 20
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    1 reply
    thegreatdivine

    Not really. Cole had hits (or at least attempts at hits) on that album. Work Out & Can't Get Enough served that purpose. Even In the Morning being tacked on the album was done in the hopes that it'd get more visibility and a better chance to take off.

    After the fact. Album sold 220k first week despite, at the time, work out peaking at like #85 and falling off the charts for months

    Didnt become a hit until 2012

  • v003

    is he wrong

    There were debut albums that dropped with no big single but I dont think any were particularly successful at least until CW

  • Jan 20
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    2 replies
    TheFader

    Man on the Moon II released in 2010 without a big single

    Not a debut and erase me was big

  • Oblivion X

    That's his point. Cole hits werent that big before the album. But the album still broke all expectations and sold a lot of records first week just off the strength of the work cole did to build his fanbase up. This change the way labels and artists went about pushing music

    Yeah and every other NEW artist from that era either had a hit or struggled to sell

    Cudi - day n nite
    Drake - best i ever had
    Wale - no hit, label forced him to make chillin w/ lady gaga, didnt sell big units til later + lotus flower bomb

    Then you look at artists like Logic who were never forced to make a crossover hit despite being signed to a major. We may not be huge logic fans but that is the result of sideline story

  • Oblivion X

    Not a debut and erase me was big

    Yea the operating fact here is debut. Cudi already sold well with his debut WHICH HAD A HIT