Dedication 666

4y

"rap’s superstars like... Post Malone"

brest milk

4y

If people really think that there is still magic in rap right now then they don't know s***. I've been sayign this since we went into lockdown. Kendrick, Kanye and Drake all dropped duds. Who else is on top right now? Lil Baby? Generic as f***. Thug wasn't dropping classics. Future's sound is stale. Who else? Yachty? Yachty is f***ing trash lol

kusa

4y

shut the f*** up idiot

brest milk

4y

F*** you p****

kusa

4y

you dont know music

brest milk

4y

You don't even know who the f*** your talking to b****

brest milk

4y

If people really think that there is still magic in rap right now then they don't know s***. I've been sayign this since we went into lockdown. Kendrick, Kanye and Drake all dropped duds. Who else is on top right now? Lil Baby? Generic as f***. Thug wasn't dropping classics. Future's sound is stale. Who else? Yachty? Yachty is f***ing trash lol

kusa

4y

KTT2 user, ImLikeYoda

6geW

4y

“I will say, I’m concerned,” says Carl Cherry, Spotify’s creative director and head of urban. Cherry says he’s been alarmed about rap since last year: “2015, 2016, 2017, 2018, those years felt magical. My concern is that the magic is gone.”

There’s a variety of reasons the genre’s future feels precarious. First, rap’s superstars like Drake, Kendrick Lamar and Post Malone are aging into a different chapter of their careers, less invested in chasing hits. This year, Drake dropped the dancefloor detour, Honestly, Nevermind, while Kendrick made the deeply personal Mr. Morale & The Big Steppers and Post Malone released his darkest album yet, Twelve Carat Toothache. The albums debuted with respectable numbers, but slid down the Billboard 200 relatively quickly after — and while each of their previous albums spawned Hot 100-topping smashes (“God’s Plan,” “HUMBLE,” “rockstar”), this time, between the three of them, only Drake’s “Jimmy Cooks” went to No. 1, where it lasted a week. Post told Billboard earlier this year, “I don’t need a No. 1; that doesn’t matter to me no more, and at a point, it did.”

“The last couple of years, we’re not seeing as many new stars emerge,” says Cherry. “From 2015-2018, there were just a lot of guys we would see seemingly come out of nowhere and become huge stars and put up numbers that would rival people that have been established. We’re not really seeing that right now.”

It’s not like we haven’t seen breakout rappers in 2022 — artists like GloRilla, SleazyWorld Go and Yeat are talented and may have bright futures ahead of them. But with the exception of Yeat, their success is tied to hit singles and they haven’t established their bonafides via full-length projects. While they’ve performed impressively for newcomers, they haven’t put up near the superstar-type numbers Cherry refers to.

Meanwhile, some of rap’s most promising upstarts have seen their fortunes turn quickly. DaBaby’s 2020 album, Blame It On Baby, moved 124,000 album-equivalent units in its first week; after a couple of underperforming projects rehashing the same formula, 2022’s Baby On Baby 2 moved a mere 17,000 in its first week. Megan Thee Stallion won the Grammy for best new artist, but her Traumazine album did lower first-week numbers than her debut and it hasn’t spawned a hit close to “Savage.” Roddy Ricch scored the last major pre-pandemic No. 1 hit with “The Box,” but his last single as a lead artist, “Stop Breathing,” has yet to hit the Hot 100. One of 2022’s bright spots was watching Gunna ascend from Young Thug protégé to standalone star as his “Pushing P” became the kind of cultural meme rap routinely produces, yet his achievement was overshadowed when he and Thug were arrested on a RICO charge that may land them both in prison for years.

afterimage

4y

Damn you went 0/6

afterimage

4y

Damn mods really f***ed up the smileys smh

Y’all really had to remove the ye ones?

brest milk

4y

Wait, so you think kendrick, Drake, and Ye all dropped classics huh?

afterimage

4y

· edited

Why does everything have to be a classic it’s a very weird way to judge music

Kendirck album was very good

Drake album was decent

Kanye lol D2 barely counts in his discog but it’s trash

Classic is literally a nothing word now man, it’s just music, this site seriously burnt out the word beyond use.