Drake shouldn't even be talked about in this thread.
Like him or not, like his albums or not, he is proof of concept.
He's doing 5 million a show and his last album was a pure hip-hop joint in her loss.
He debuted in 09' though. The issue is finding the next guy who can debut in 2023' and beyond and end up as Drake or close to it. That seems like an impossible feat.
"JID"
"mainstream rap"
see how yall move the goalposts?
Like BkTheRula makes the same music/have the same image as a Rapsody.
Or Doja Cat makes the same music/have the same image as a Tierra Whack.
JID is not mainstream??? The nigga has multiple platinum singles and recently was on the Spider-Man soundtrack
And outside of Doja Cat, the names you listed are underground so that’s just proving my point.
Biggie and Pac were also huge artist arguably far bigger and they died and rap continued
The difference between Pac and Biggie vs XXX and Juice is they were the biggest artists but not genre shifting artists. When Drake Cole and Kendrick came out they were shifting the genre towards the lyrical raps and making hits at the same time. The backpack era. Juice and XXX were the same. They were shifting rap to more of that emo, dark, rage s***. You felt the blow to the genre when XXX died and with Juice dying not long after rap again pivoted from that to gangster trap raps.
If Juice and XXX never died among others I think the landscape of modern hip hop would be different. Trippie Redd wasn't enough to shoulder the scene.
Drake shouldn't even be talked about in this thread.
Like him or not, like his albums or not, he is proof of concept.
He's doing 5 million a show and his last album was a pure hip-hop joint in her loss.
He debuted in 09' though. The issue is finding the next guy who can debut in 2023' and beyond and end up as Drake or close to it. That seems like an impossible feat.
he has very minimal to do with the topic lol they just bringing him to up to get the stans man
man in that one drake thread niggas were saying that he was a pretty subpar live performer for an artist of his stature + the amount he was charging for live shows, and then one of these niggas had the nerve to say “he’s a rapper” to excuse it
Exactly these niggas suck and rap fans have lowered the quality of being rapper so low but are also shocked people outside of the genre don't care it.
It use to be rappers were some of the most electric performers out there a big sell of rappers at one point was the mic presence now it's the opposite.
Here’s the reason why:
In America, monoculture is dead and as a result, creating a new star or a popping, viable rap act is almost impossible.
However, that is not the case in other cultures and genres like afrobeats, Latin music, etc
They still get behind their prominent acts in a unifying, galvanizing matter. As such, the return on investment is far greater. Artists in those communities have entire sections of countries supporting them. That can’t happen in America anymore because there is no monoculture
This has nothing to do with the quality of music that’s a crazy insinuation. Y’all keep looking at s*** like this through a quality of music lense and it couldn’t be more wrong
edit: That's not to say, hip-hop leaning in to gangsta rap again hasn't played a part, it has...but the inability to create moments and momentum within culture is the far greater culprit here
Bingo.
if you wanna be extremely liberal with the use of successful to argue disingenuously sure lmao
I’m not being disingenuous with what I said. Most of the failed Disney stars ventured into acting post career, those that tried music were always fairly successful or became writers
JID is not mainstream??? The nigga has multiple platinum singles and recently was on the Spider-Man soundtrack
And outside of Doja Cat, the names you listed are underground so that’s just proving my point.
JID isn't mainstream he's got mainstream connections tho
Biggie and Pac were also huge artist arguably far bigger and they died and rap continued
They died in a different era though. Piracy wasn't nearly as big as it was now, streaming wasn't around
Labels had budgets to build and break new artists back then because they knew they were going to profit from it
It's just a different time now
Here’s the reason why:
In America, monoculture is dead and as a result, creating a new star or a popping, viable rap act is almost impossible.
However, that is not the case in other cultures and genres like afrobeats, Latin music, etc
They still get behind their prominent acts in a unifying, galvanizing matter. As such, the return on investment is far greater. Artists in those communities have entire sections of countries supporting them. That can’t happen in America anymore because there is no monoculture
This has nothing to do with the quality of music that’s a crazy insinuation. Y’all keep looking at s*** like this through a quality of music lense and it couldn’t be more wrong
edit: That's not to say, hip-hop leaning in to gangsta rap again hasn't played a part, it has...but the inability to create moments and momentum within culture is the far greater culprit here
What exactly is monoculture? I've heard that term thrown around a lot in these discussions about why superstars aren't happening anymore
No one who isn't a rap fan can name you a JID song or pick him out a lineup he's a niche artist with a strong fanbase that has zero crossover
They died in a different era though. Piracy wasn't nearly as big as it was now, streaming wasn't around
Labels had budgets to build and break new artists back then because they knew they were going to profit from it
It's just a different time now
Yall keep saying this as other genres grow and Hip Hop shrinks
Bingo.
And it's not just in rap too
It's an entertainment wide issue
nofilmschool.com/movie-stars-going-negatively-affect-you
nytimes.com/2022/12/01/movies/top-gun-wakanda-forever-movie-stars.html
Free is spitting itt
“fleshed out projects” you niggas are dumb as s*** man i swear to god
How about explain your stance instead of immediately resorting to name calling. And yall wonder why the site dying now. Apparently Her Loss and HN were not fleshed out cohesive projects.
But this thread is giving me a headache I can’t lie
Genres die without the major labels
Hip-Hop got to where it's at currently because of the major labels.
ofc it would not be mainstream anymore but saying it will die is a stretch
many genres exists without major labels
Can we admit Drake's awful influence on the genre now
on various levels from sales success over everything to the death of the r&b hook / solidifying rappers singing as something that ain’t going away ever lol
How about explain your stance instead of immediately resorting to name calling. And yall wonder why the site dying now. Apparently Her Loss and HN were not fleshed out cohesive projects.
NIGGA HNVM WASNT FLESHED OUT AT ALL IT WAS A WEEDPLATE
THE PROD ON THAT ALBUM IS DRY AND SPARSE AS S*** FOR A DANCE ALBUM
HER LOSS HAD EXTREMELY GENERIC PRODUCTION OUTSIDE OF MAYBE 2-3 SONGS
HER LOSS SOUNDED LIKE A DRAKE ALBUM WITH 21 SAVAGE VERSES TACKED ON IT
They died in a different era though. Piracy wasn't nearly as big as it was now, streaming wasn't around
Labels had budgets to build and break new artists back then because they knew they were going to profit from it
It's just a different time now
What exactly is monoculture? I've heard that term thrown around a lot in these discussions about why superstars aren't happening anymore
Shared interests - monoculture
Different kinds of interest with different lanes - today’s culture