As an artist I wouldn't trust UMG for s*** - cause even you're Drake status you might get f***ed over. The 30% lower licensing fee to one their subsidiaries (Interscope) is a zinger of an accusation.

basically started it all

Yall think Drake wishes he could go back and never responded to Like that? Lol

so did kendrick start it on control or no? getting mixed vibes from different posters in here

this really aged terrible 😭

from the underdog disrespect

to the “i’m focused on making bodies of work”

“if it’s really f*** everybody it needs to be f*** everybody for real”

careful what you wish for bro

Kendrick meant control in a sport-ey like I am the best competitive way. Kinda like when Wayne thinks he’s the best rapper alive kinda vibe. He didnt mean it as a diss. And almost everybody who was called out on that song understood that and responded respectfully and positively. Except drake and I think jay electronica lol
So it was Drake’s fault really, for misinterpreting the intent of that song and being sensitive about it.
Thats my understanding

Cole f***ed him over with his antics

This was lowkey like seeing lightning form right before it comes down booming

when did drake respond in any way other than respect and positively? in the video posted above he gives kendrick his flowers but also sticks up for himself slightly ("what does the verse open with?") which is fair

it depends on your perspective on rap

if a verse is just a verse for competition then you would say Drake started it.

If you don’t think that verse is just competition then you would say Kendrick started it.

He was so deep in his fake mob boss character that he was basically forced to answer, it's almost like he had no choice to try to maintain the patina that he applied on himself

I haven’t seen that interview before! But later on down the road he does respond to it in a negative way. There is one interview i saw in particular where he said that, i forget where it was or who did it though unfortunately

100%

Drake feeling some type of way about the control verse was a very hip hop thing.

yall shifting goalposts

Then why did everybody else respond to it differently ?(other than i think jay electronica)
I mean it is a hip hop thing I guess, it depends on your perspective,. But i think drake was too sensitive about it and it’s what lead to his present day drama personally

it was Angie Martinez interview iirc

if its just a verse, what track did drake start it on? push ups maybe? but even that thread that @Tuneout shared it basically admits drake had no real callouts since 2022 or 2021 so releasing a "response" 2-3 years later is a little weird

Thank you!

Why is Drake at the top and not these other bozos?

You really want to drop control verse and act like Drake is crazy for taking offense to it? He knew is position, Drake knew he was in this purple patch and will take the "top" position in Rap.

ofcourse it makes sense he took offense to it

for other bozos - that verse was publicity they badly needed.

like you said tho majority of rappers did take it seriously

if they responded it was like when Mac said “in this Game of Thrones, it is known/I got the 4G, L-T-E connection boards/No Control, f*** Ken Lamar (Fuck you Kendrick!),”

but Drake has never been in real beef before so i can see why he was so sensitive to it

he’s from the suburbs and not hip hop and they showed imo

He was right to be offended but to act like it didn’t offend you is crazy

You're projecting.

Drake is both MJ and Prince

"Publicity they badly needed" the other dudes that responded or acknowledged it as hip hop weren't no name niggas dude lol