Man these look f***ed up on AB lmao all scratched up…hopefully the released version is more durable
https://twitter.com/kanyestreams1/status/1570079119370592262All the way f***ed up 😂😂😂 love how they look on camera though minus the damage
https://www.wsj.com/articles/kanye-west-tells-gap-he-is-terminating-partnership-11663246801
We lost
https://www.reddit.com/r/WestSubEver/comments/xewqau/yeezy_gap_mainline_is_dropping_this_fallholiday/
https://www.reddit.com/r/WestSubEver/comments/xewqau/yeezy_gap_mainline_is_dropping_this_fallholiday/
Article also makes it sound like ygebb still on 🤔
https://www.wsj.com/articles/kanye-west-tells-gap-he-is-terminating-partnership-11663246801
We lost
well damn
somebody copy and paste the article text ffs
Kanye West formally notified Gap Inc. GPS 0.00%▲ that he is terminating his partnership with the apparel chain, moving to sever a relationship that was launched with great fanfare but has become increasingly strained.
Gap and Mr. West in 2020 announced a partnership to develop a collection of clothing under the Yeezy Gap brand. The rapper and designer has complained recently on social media about the arrangement and a similar deal he has with Adidas AG.
On Thursday, lawyers for Mr. West sent a letter to Gap notifying the company that his Yeezy LLC is terminating the arrangement. Gap breached the agreement by not releasing apparel and opening retail stores as planned, according to the letter, which was viewed by The Wall Street Journal.
A Gap spokeswoman declined to comment.
Items won’t disappear from stores. Gap will be able to sell existing Yeezy Gap products before ceasing to use the brand name, according to the letter. Mr. West’s letter doesn’t affect merchandise made in collaboration with fashion house Balenciaga that is also sold through Gap.
The music and fashion impresario, known as Ye, has taken to social media to criticize Gap for allegedly copying his designs and cutting him out of the creative process. In a video clip posted on Instagram in late August, Mr. West told a group of Gap executives: “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else.”
Mr. West, who has also publicly criticized Adidas on social media, had talked about wanting to partner with Gap in various interviews over the years before inking his deal with the San Francisco company. The deal provided for Mr. West to earn royalties and potential equity based on meeting sales targets.
More recently, he has talked about opening his own retail stores. “We are going to open Yeezy stores worldwide. Starting in Atlanta,” Mr. West said in an Instagram post in late August.
Gap was required to sell 40% of the Yeezy Gap assortment in brick-and-mortar retail stores during the third and fourth quarters of 2021, according to the letter, which was signed by Nicholas Gravante Jr., a partner with Cadwalader, Wickersham & Taft LLP.
Gap was also required under the agreement to open as many as five retail stores dedicated to showcasing Yeezy Gap products by July 31, 2023, according to the letter. To date, Gap hasn’t opened a dedicated store, the letter contends.
A new batch of Yeezy Gap products is scheduled to arrive in stores for the coming fall and holiday season, according to the company. The Yeezy Gap items will be priced under $100, in contrast with the more expensive Yeezy Gap Engineered by Balenciaga products.
Kanye West formally notified Gap Inc. GPS 0.00%▲ that he is terminating his partnership with the apparel chain, moving to sever a relationship that was launched with great fanfare but has become increasingly strained.
Gap and Mr. West in 2020 announced a partnership to develop a collection of clothing under the Yeezy Gap brand. The rapper and designer has complained recently on social media about the arrangement and a similar deal he has with Adidas AG.
On Thursday, lawyers for Mr. West sent a letter to Gap notifying the company that his Yeezy LLC is terminating the arrangement. Gap breached the agreement by not releasing apparel and opening retail stores as planned, according to the letter, which was viewed by The Wall Street Journal.
A Gap spokeswoman declined to comment.
Items won’t disappear from stores. Gap will be able to sell existing Yeezy Gap products before ceasing to use the brand name, according to the letter. Mr. West’s letter doesn’t affect merchandise made in collaboration with fashion house Balenciaga that is also sold through Gap.
The music and fashion impresario, known as Ye, has taken to social media to criticize Gap for allegedly copying his designs and cutting him out of the creative process. In a video clip posted on Instagram in late August, Mr. West told a group of Gap executives: “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else.”
Mr. West, who has also publicly criticized Adidas on social media, had talked about wanting to partner with Gap in various interviews over the years before inking his deal with the San Francisco company. The deal provided for Mr. West to earn royalties and potential equity based on meeting sales targets.
More recently, he has talked about opening his own retail stores. “We are going to open Yeezy stores worldwide. Starting in Atlanta,” Mr. West said in an Instagram post in late August.
Gap was required to sell 40% of the Yeezy Gap assortment in brick-and-mortar retail stores during the third and fourth quarters of 2021, according to the letter, which was signed by Nicholas Gravante Jr., a partner with Cadwalader, Wickersham & Taft LLP.
Gap was also required under the agreement to open as many as five retail stores dedicated to showcasing Yeezy Gap products by July 31, 2023, according to the letter. To date, Gap hasn’t opened a dedicated store, the letter contends.
A new batch of Yeezy Gap products is scheduled to arrive in stores for the coming fall and holiday season, according to the company. The Yeezy Gap items will be priced under $100, in contrast with the more expensive Yeezy Gap Engineered by Balenciaga products.
yeah they’ve bullshitted him tbh
I hope it doesn't take too long to get his own stuff set up. It seems like he's started on that already
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Taken down already 🤔 but just remembered the ll fubu post last night this makes sense now
Not sure how to feel about this. I liked the idea of Yeezy Gap and the round jacket and hoodies were better than the Balenciaga Collab stuff even though that was cool too.
Ye , Nick Knight , Turrell & Demna are the power quadrant of modern product
turrell over virgil?
turrell over virgil?
Virgil is no longer with us unfortunately- but that’s a hard choice to make
Not sure how to feel about this. I liked the idea of Yeezy Gap and the round jacket and hoodies were better than the Balenciaga Collab stuff even though that was cool too.
It's disappointing but at least it's not like he's done. Yeezy branded releases will be fire
Was hoping they'd do another hoodie drop, really wanted a blue hoodie damn..
And now YZY Gap resell is gonna skyrocket
The Yeezy Gap engineered by Balenciaga dove hoodie is a generational piece. You have to see it and try it on in person to really know what I’m saying. Cop while you can
That YZY gap resell gonna go f***ing hard lmao
Damn not gonna get any Kanye clothes for like 5 years