Delete this now

5y

I got the same email holy f***

I should have copped a 100 now

Prodijoe

5y

End of June lesssgooo

Gap Inc. releases quarterly results on May 27

The company has said its flagship brand’s Yeezy line is on track to launch by the end of June

Gap is counting on its Kanye West partnership to revive sagging sales

This may be the week we finally get some details on one of the biggest experiments in mass retail. Gap has said little about its partnership with Kanye West since announcing the deal nearly a year ago (West, of course, has had plenty to say, though little about the clothes themselves). Gap desperately needs this collaboration to succeed. It’s closed stores, sold brands and cut costs, but that alone won’t begin to reverse two decades of declining sales and fading cultural relevance.

Yeezy is a big, big swing at putting Gap back in the fashion conversation, and the company hasn’t been coy about the line’s importance to the brand’s future. The company expects revenue from the line to top $150 million in 2022, its first full year, according to documents reviewed by Bloomberg. That projection is, if anything, conservative: Adidas sold $1.7 billion in Yeezy sneakers last year, according to Bloomberg. The difference is that Adidas is one of two brands securely atop the sneaker marketplace. But the basics category grows more crowded by the day and Gap isn’t the only struggling mall brand pinning its future on a high-profile designer.

The Bottom Line: The real question is whether the Yeezy halo will carry over to the rest of the brand and if West’s fans will even notice there are other clothes for sale (that is, if they ever even set foot in one of Gap’s hundreds of stores).

Prodijoe

5y

I wonder if this website concept they did a breakdown of last year is gonna be ready for the GAP launch. S***s gonna be a game charger to see the actual fit of the clothing

https://www.fastcompany.com/90521691/first-look-kanye-wests-new-website-turns-shopping-into-art

Prodijoe

5y

End of June lesssgooo

Gap Inc. releases quarterly results on May 27

The company has said its flagship brand’s Yeezy line is on track to launch by the end of June

Gap is counting on its Kanye West partnership to revive sagging sales

This may be the week we finally get some details on one of the biggest experiments in mass retail. Gap has said little about its partnership with Kanye West since announcing the deal nearly a year ago (West, of course, has had plenty to say, though little about the clothes themselves). Gap desperately needs this collaboration to succeed. It’s closed stores, sold brands and cut costs, but that alone won’t begin to reverse two decades of declining sales and fading cultural relevance.

Yeezy is a big, big swing at putting Gap back in the fashion conversation, and the company hasn’t been coy about the line’s importance to the brand’s future. The company expects revenue from the line to top $150 million in 2022, its first full year, according to documents reviewed by Bloomberg. That projection is, if anything, conservative: Adidas sold $1.7 billion in Yeezy sneakers last year, according to Bloomberg. The difference is that Adidas is one of two brands securely atop the sneaker marketplace. But the basics category grows more crowded by the day and Gap isn’t the only struggling mall brand pinning its future on a high-profile designer.

The Bottom Line: The real question is whether the Yeezy halo will carry over to the rest of the brand and if West’s fans will even notice there are other clothes for sale (that is, if they ever even set foot in one of Gap’s hundreds of stores).

NeonNigga23

5y

west day ever

Delete this now

5y

I got the same email holy f***

I should have copped a 100 now

NeonNigga23

5y

west day ever

Nozuka

5y

Didn’t that older article say July?

So maybe they moved it up a week or 2 to June seems plausible

Late June / early July seems to be when it’ll release

pussy bacon

5y

Pretty sure it's slated to launch first half of 2021 so late june is the latest it can launch

Nozuka

5y

Since when has Kanye stuck to deadlines tho?

pussy bacon

5y

He only misses deadlines for things he can control, i don't think gap would sign the contract with ye if there was a risk of him delaying something important for gap as this

pussy bacon

5y

He only misses deadlines for things he can control, i don't think gap would sign the contract with ye if there was a risk of him delaying something important for gap as this

SpiderMan

5y

We should get more clarity on 27th, earnings call or something.

Hope the masks are for sale, they look great.

pussy bacon

5y

Marc Jacobs co-sign

Tvremote

5y

pretty sure the masks are from an alt seller. someone who's friends with trav. prior kanye was using some t-shirt