Just not true

Doechii, travis scott, playboi carti, Tyler the creator if you just mean superstars. If you want rappers we can go down a list

That’s an insane untrue assumption lol

this too

That’s not potent enough music that’s acessible enough, well marketed music

Abel

If you want it or not

where are the huge magnum opuses that people will talk about 10 years from now? now don't say doechii, travis, tyler etc. Idk about GNX, maybe it's a little early

“just don’t say the biggest artists”?
I can answer that but clearly u want mainstream examples but wont let me use the mainstream artists idk who’s allowed and who isnt

Like me asking this in 2004 and saying “aside from Jay Z 50 cent Eminem etc… what r the magnum opuses ?!”
I can def give u a list for that tho if I know who the etc is lol

jackman out now

Magnum opuses are expensive and take a ton of manpower to make. Short of a prodigy like Prince that can take the space of an entire crew of studio session players, look at the liner notes of any album you consider a magnum opus.

Now think about the budgets modern artists get.

Labels aren’t really putting artists in the position to make magnum opuses anymore, nor are they incentivized. Someone earlier made a great point about the fragmentation of media consumption and how algorithms marginalize the music people listen to.

A magnum opus would have a smaller reach now than in the past inherently. You don’t need a global magnum opus anymore, just one that reaches a certain demographic well.

ten trillion superstars out rn f*** you on

It’s so ironic that yall r still harping on this type of thread when 2024 2025 were some of the best years for new artists and moments and great fresh new music movements in a while hip hop is THRIVING right now and there’s diversity amongst the mainstream more than ever. It’s so ironic and so out of touch that yall r still We just saw Carti do the same first week numbers as Kendrick, doechii was up there as one of the most impressive splash years of a female rapper ever a few months ago on more than a commercial level, Ken f***ing Carson just went #1 on albums in the entire country

It’s a discussion worth having for those who may not be as informed, though - media consumption IS in a really interesting place.

Do you spend time watching a two hour movie, or pull out your phone and scroll on Instagram?

Play an eight hour game or spend time on TikTok instead?

The Xbox Chief said a few years ago that Sony wasn’t their biggest competitor, Netflix is.

Record labels are having the same conversation right now.

do you ever watch movies?
Xbox said the movie platform is their biggest competitor

Don’t know what your point is with the labels in this sentence

In terms of popularity there are still “new”superstars

I don’t see how you could argue Youngboy or Carti aren’t that

But also these underground niggas people keep propping up turn out to be rapists/pedophiles EVERY TIME

The turnover rates of songs that stay at the top of charts has decreased (average of about 8 weeks or so). Gen Z listeners, on average, listen to less than 50% of a song.

There’s more choices than ever for how people spend time on the internet, including how they consume music. Record labels are having conversations about how to make music stick

Sure yeah, they’ve been having that convo. It’s natural that when you have unlimited access and there’s just so many options, things move quicker. That’s true. I think in 2024 it seems the labels have figured out a lot but they were struggling from 2020-2023. Carti, deochi8, twigs, charli, Ken, Sabrina, Billie, doechii etc etc it seems there’s an emphasis back to creating music that does their strengths best and actual just songwriting skills, while doubling down on their , which is a cool aspect of TikTok and this gen is any kind of song rly can blow up (jsut look at denial is a river) so labels in 2024 have finally seemed to adapt and a lot of it is with acts that have been working a long time because the internet has made us more invested in established acts and able to access that history so easily. I don’t think it’s a bad thing that songs have less staying power for the most part tbh, I think it gives way more opportunity diversity and room for innovation

Transcendent Artists should have been the title

(Not that this is a good thing) but I’d note about that last part if a rapper was like that in the blog era they prolly wouldn’t have been able to be exposed and if they did their career would be fine sadly or we might not even know to this day
So it’s good we losing careers to that