But to be fr
The youth never had a problem with people
being old, they had a problem with people being out of touch
There’s a reason Kanye and Drake still got it popping (key word popping) with young people
There’s a reason Kanye and Drake still got it jumping in Bordeaux
Pusha T 2010s career revitalization where lot of people thought he was a newer artist
Juicy J career revitalization where 2010s career revitalization where lot of people thought he was a newer artist
2 Chainz career revitalization 2010s career revitalization where lot of people thought he was a newer artist
Future
Rick Ross
Jay Rock
Danny Brown
Saint John
Don Toliver
Fivio Foreign
Tezzo Touchdown
Veeze
Larry June
AZChike
Ken Carson
1/3rd of the entire underground dedicated to older niggas from 27 to 40 years old like the Griselda nigga, mach hommy, bruiser wolf etc.
The most popular rappers for the first time in the genre are all literally early to late 30s
And there's even more lol, and this is just Rap
Meanwhile other genres are letting 40 year old jump out the window like in rock, alt pop, country and electronic
Taking the unc s*** serious is literally some unc s*** 💀 💀
Part of it is due to Covid, part of it is due to labels not having as much narrative power, and the main part of it is that there are so many lanes now
All these niggas did was reinvent themselves
That’s way different to making it and laying roots which all them had a way to industry even as has beens
U list all these anomalies like there isn’t a huge chip or disadvantage they face as older artists
Bruh the avg person will not achieve these heights especially as they grow older their window to fame closes instantly, idc how tf you frame ts u creating false hope out of the rare exceptions that did make it despite their age
“The most popular rappers for the first time in the genre are all literally early to late 30s”
Yeah NO S*** that’s literally by design too lmaooo
They have way more resources to pour and accessibility than ever before as thriving artists before the streaming/tech boom, that can build future sustainability for years/decades to come
Smaller younger and hungrier artists in turn will have a harder time to create that same dedicated core base since everything is now algorithmic no real connection is being made with the omission of genuine discovery… unless u some plant or got elite industry connects, it’s no wonder Drake, Ye, Kendrick, pretty much running their legacy arcs are still at the top dude
The whales of streaming hold the reigns, you not gon easily get past by lvl 100 vets in the game bruh
“Part of it is due to Covid, part of it is due to labels not having as much narrative power, and the main part of it is that there are so many lanes now”
Exactly everything fragmented now so legacy acts are now more prevalent than ever… thats just side effect of removing some distribution and replacing it with advanced algos, you just describing the aftermath bruh
notice how the newer youngins fall off so quick? thats bc anyone over 25 got they s*** planned out for the next 5 years and got that yn energy out they body
Newer gen raised on the internet they will burn out faster, competition is fierce rap nowadays is treated more like a get rich quick scheme wasn't as much then when it was a way of survival and telling your story through the art form
All these niggas did was reinvent themselves
That’s way different to making it and laying roots which all them had a way to industry even as has beens
U list all these anomalies like there isn’t a huge chip or disadvantage they face as older artists
Bruh the avg person will not achieve these heights especially as they grow older their window to fame closes instantly, idc how tf you frame ts u creating false hope out of the rare exceptions that did make it despite their age
no, most of these artists did NOT reinvent themselves
You actually think any of these idiots born after 9/11 can actually make music? The industry fell apart putting the keys in their hands. Literally made hip hop fall out of the #1 spot. Get prepared to see more “uncs” popping up nfs.
“Part of it is due to Covid, part of it is due to labels not having as much narrative power, and the main part of it is that there are so many lanes now”
Exactly everything fragmented now so legacy acts are now more prevalent than ever… thats just side effect of removing some distribution and replacing it with advanced algos, you just describing the aftermath bruh
Streaming.
Yep.
Hope we all wake up and abandon that medium regardless of the convenience