the concept of monoculture, or the death of it, has been a hot topic

it's a nice explanation for why it feels like nobody knows new artists, or there aren't as many blockbuster movies as there used to be

but at the same time, one of the predominant feelings across every subculture I can think of is that things feel the same

people dress the same, have the same arguments about music, care about the same few artists.

is that possible if we don't have a monoculture?

Drake is the last remnant

“Monoculture” is a phenomenon that really could only exist in the American cultural hegemony of 1945-2016

It required a massive integrated structure that controlled both the channels of information (television and print journalism), the cultural media that traveled through it (film and music), and the physical industry to support it.

The digital era made it an obsolete institution

Yea. I see it more as a shift from shared cultural experiences to shared cultural FEELINGS - we see different things, but feel similar emotions (nostalgia, apathy, anger, feeling like everything is repeating itself)

Oh absolutely.

The digital era is in full swing and I think everyone feels the same thing in different flavors

I technically think there’s still a monoculture it’s jus it sucks

yes, ICEMAN out now

Facts

but for a more serious answer, monoculture is dead. it splintered beyond repair after Trump was elected. i need to flesh some thoughts out about it but basically it became very obvious most people wouldn’t just do what they’re advertised to try anymore.

and after covid? forget about it. everyone became chronically online for years, even people who’d never touched social media before. my grandmother has burner accounts. there is a niche feed specifically tailored per person. no two people see the same things.

What 2020s social media did to people's brains who didn't build up immunity on 2000s-2010s internet will be studied for generations

Its a great word to use if you want to irritate somebody really quickly

Politics is more of a mono culture now due to 24/7 news and social media culture. It blows

Taylor Swift is the last piece of monoculture at least in white spaces like my office

Or irrigate. In the farming sense

Sports is still monoculture 100%

Fair although I've read that TV sports are in a decline with Gen Z but I can't tell you how big the decline is

Reviving the monoculture discourse

But yeah there are still monocultural moments. They're just not as common in music anymore.

Stranger Things ending was a huge monocultural moment, probably the most recent one I can think of

unironically {derogatory}

true Im irritated now

better question is do we still need one
and i dont think the answer is yes

This but at the same time some moments still break through in unison

Shannon Sharpe Katt Williams
No Diddy/Baby Oil/Freakoffs
Trump/ICE
"Tea"/"Not _"/all that type of talk lol
Not Like us/all the different phrases and moments from the song and beef

Etc I feel like part of it is old monoculture dying but I feel like there's a new thing that's being built off of our algorithms and what is able to somehow permeate all of our different subcultures