There's no way it's another poster unless it's some sort of special guests announcement like mike dean

Time is 11 in PST

"Instagram: @theweeknd posted a new photo"

Taps on it, hopefully this is the single cover and the announcement

" See you in Sao Paulo, together on 7th September 🇧🇷 "

Goes to sleep

"See you in 🇧🇷🎗️
Artist presale tomorrow
link in bio"

Make sure @BGFX stays asleep for the remainder of today

Unless he’s doing 3 seperate shows displaying 3 different projects idk why he would release a new album with no single prior to it and debut it at a stadium that big

I would assume if he did do 3 shows if be LA/NYC to show the path of sun and darkness that lead to this moment but that sounds insane so don’t mind me since those two locations could be used as important landmarks for how The Weeknd character was developed in these cities

Unless it’s 3 mixtapes being released at separate times to continue the AHTD saga then dropping an album with no promo and no singles leading up to it would be counterproductive

New Samra Origins post

Single July august and then album 1 day before the concert

why am I jsut seeing the 3 chapters video

💀

Tonight, I will Wake you up...

I dare Abel to have a song in this better than Adaptation…

"I'm running out of time... NEW SINGLE/VIDEO AUGUST 2ND"

😱😱😱😱😱😱😱

Less than an hour

If him and @maruchinn are asleep we get fed tonight if not we get nothing

Don’t worry i just went over to his house and shot him in the chest

Less than zero (HBO The Idol Remix) Upload in progress

I heard you're married (Samra Origins Collection) Special guest Taylor Swift

Upload in progress

20 minutes remaining...

unfortunately, I don’t think I’ll be able to go

Flights + concert tickets is too expensive for me rn

I could go by bus which is cheaper, but it’s a 9 hour trip so no thanks

ETA 30 mins

Only the concert tickets if you walk there

That seems like a horrible way to digest all that music at once and it may show in the public’s reception

Not saying surprise album drops are bad by any means but a single a month before an entire body of work with no promotion seems wild to me

either way I’m so excited because I can tell The Weeknd is going out with a bang this is about to be a really extensive long and huge chapter! One last hooray

yo