"why do people place so much importance on a rollout

because he is delivering a trilogy and a story

if you guys spoil story bits or I overplay a song or example take my breath away I was like I dont get it til its on album that affects my enjoyment

its not the end of the world I will be listening either way but a rollout does MATTER to us

if it doesnt MATTER TO YOU

thats great but if you are openly telling us A ROLLOUT DOESNT MATTER TO YOU

dont tell others how to feel or "starboy rollout was like this"

people that care about a rollout know what a good rollout is and a bad one

a bad one is "new era get hyped wiping twitter omg here it comes "

then 5 apple tie ins

I'd rather go in blind too, but can't keep myself from listening to the singles.

I don't really care that they flopped, but he was clearly trying to get a hit out of them and start the era right in that aspect, and when they did flop seem like the air got let outta the balloon, especially with a special concert planned for all that.

Again I hate roll outs in general and would rather every artist just announce on Monday that the album is dropping Friday lol

Album gets force installed into every iPhone in the country

Weeknd is the new U2

having a terrible take is just that

your take of rollout doesnt matter doesnt even correspond with you lecturing us that this rollout isnt bad and is comparable to other rollouts to only months later say it doesnt matter after telling us "its not started yet it didnt start its not yet not yet its not rollout yet"

Album this month ❌

Album this moth ✅ oui

This sounds so beautiful

I watched the Sao Paolo show and singles thinking it was soon. Had I known he was doing this I wouldnt have listened to anything and would just keep listening to my weeknd mash up thats really good and since I dont listen to radio / no weeknd friends / dont watch tv

I would still be blind

I ruined going in blind because I thought the s*** would be out by now

Rad painter, wack idea/prompt 👎

I said the entire year the rollout wouldn’t start until the first single was announced or released. It had nothing to do with coping.

Again, you can tell me my opinion is terrible but I can’t tell you that the rollout being good or bad is literally inconsequential and ALSO y’all have been overreacting about how “bad” it is?

i would switch to android

So the candle image isn’t in the video?

That kisslanddeluxe guy is so skilled and obviously a dedicated fan, if only he could join us here

imma send him this

How? Cause you can't DM yourself? 😜

The trilogy will be wrapped up… within the album. The rollout and videos and suit colors and etc. are all extra. If the album itself doesn’t wrap up the story properly then that’s a different conversation to be had

the preview of hold your heart its fair for some to call the beginning of a rollout

when he previews A SONG FROM THE ALBUM AND THE STORY WITH VISUALS

calling anyone who considers that the beginning of rollout stupid and schizo is what got us to where we at gang

this new 070 shake album

We might finally get the first good single

for you

for the rest of us the music videos count as part of storytelling the end

FIRE I am hyped to see this tomorrow

apparently not...

FINALLY REAL MUSIC IS BACK GOOD LORD A GOOD SINGLE FINALLY GOD IS GOOD

Here I thought the Devil won with this Nigga