Reply
  • ninachop

    NOW PLAYING:

    BLEM

    That song is so good

  • May 12
    ·
    1 reply
    KEYS

    Honestly its unreal. do a little bit of marketing to announce the release date and then...silence. Do everything at release night?

    There was a two week window from announce date release marketing and I was expecting Drake had a real rollout plan to build the hype. Instead no single, no music video, no guerrilla marketing stunts, nothing but apparently a pre-recorded Iceman episode 4 on release night after two weeks ago finally announcing the date... I dont get it.

    Especially from Oliver, Future The Prince etc all the guys around him clearly smart and capable I expect them to get the value of a rollout here. I genuinely think Drake is against "doing too much" but when you are on a rocky foundation with your label who may want to sabatoge you....just seems smart to try.

    The takeaway I'm getting from this is that internally they're viewing the first three Iceman episodes as part of the rollout and those songs will end up on the album

  • May 12
    ·
    1 reply
    La Flame

    Some instigators and cornballs just don’t know what to do

    Friday they will be gone

    This sounds so much like a school shooter threat

  • Dont come to school on friday guys

  • orangetcovid

    @MEECHY you need to relax

    LMAOOOO this is not even me

  • May 12
    ·
    8 replies

    “Iceman will be mid”
    “He lost his touch, he doesn’t have it anymore”
    “Drake took an L”
    “The album will be ruined by features”

    Oh yeah? explain this then

  • doot doot

    “Iceman will be mid”
    “He lost his touch, he doesn’t have it anymore”
    “Drake took an L”
    “The album will be ruined by features”

    Oh yeah? explain this then

    Doot posts never fail to have me in tears

  • doot doot

    “Iceman will be mid”
    “He lost his touch, he doesn’t have it anymore”
    “Drake took an L”
    “The album will be ruined by features”

    Oh yeah? explain this then

    salivating

  • orangetcovid 👌🏿
    May 12
    ·
    2 replies

    papi angels d*** riding dillon brooks now

  • May 12

    The midget has been 86’d

  • May 12
    ·
    1 reply
    orangetcovid

    papi angels d*** riding dillon brooks now

  • doot doot

    ?

  • orangetcovid 👌🏿
    May 12
    TommyCampos
    https://twitter.com/burnerbwoireact/status/2054064398927319193

    he def getting bars thrown at him on iceman

  • orangetcovid

    papi angels d*** riding dillon brooks now

    Not me

  • May 12
    ·
    2 replies

  • May 12
    ·
    2 replies
    Kr0niic

    Neither

    DUMBASS LOL

  • May 12

    hehehe

  • Magenta 💞
    May 12
    ·
    1 reply
    doot doot

    “Iceman will be mid”
    “He lost his touch, he doesn’t have it anymore”
    “Drake took an L”
    “The album will be ruined by features”

    Oh yeah? explain this then

    Oh my days

  • ????

  • May 12
    ·
    1 reply
  • Kr0niic ☘️
    May 12
    ·
    1 reply
    Slingshot

    DUMBASS LOL

    https://twitter.com/discussingfish/status/2054185070047752657

    Discussing fish

  • May 12
    Magenta

    Oh my days

    i w l t w a

  • May 12
    ·
    1 reply
    ninachop

    This video was the actual trigger for the beef. Drake pulled his meat out for the entire world to see as a battle declaration. He was loaded and ready to go!

    Remember when Kendrick was lying about his meat on For Free? This was Drake's response. The beef was never about bars and raps. It was a meat off.

  • May 12
    shaleirose

    The takeaway I'm getting from this is that internally they're viewing the first three Iceman episodes as part of the rollout and those songs will end up on the album

    hmm yeah I can see that, I do think with iceman episodes has helped recreate what happened with Views where its now been seeded very well a while which has built up the hype. I am Music sort have had this also because of all the delays.

    still going all out for once would be great I like to see what happen if Drake did everything someone like Taylor Swift, Weekend etc does