pretty sure what we're experiencing is some high level PR/Hype generating mastery in pure OVO style. And Future the prince has a role in it

Round 2 is coming

I can't wait til September cause that means that next month it's going down like timber

Strongly think all this ice man references point to his next music officially being dropped under his own record label, possibly exclusively, via Frozen Moments. He's had a rather interesting affinity for the Iceman Kimi Rakkonen for a long time and the fact Frozen Moments was filed back in 2011 tells you a lot this is something he's always had in the back of his mind

could be opting out of his current deal? is he actually going independent?? lol huge stretch but wouldn't surprise me if we're keeping it a buck

we are in for something special and perhaps industry changing

Drizzy saving football clubs and peoples jobs

Not sure about round 2 but I agree with everything else

My nigga Drizzy uplifting an entire city in Italy lmao

There definitely is something industry or label wise that relates to all this. Not sure what it is

Future The Prince showing that f*** nigga Dave Free how a real manager moves

Spooky rollout🫨

Those Venezia jerseys about to fly off the shelves

Maybe all those rumors are true that UMG did step in during the beef.

Drake going independent would mean he could drop round 2.

I don't believe he's going independent but this could be a reason.

Anybody else just get one of these in the mail? I didn’t order this

With Venezia fans knowing the financial situation of their club, knowing Drizzy helped save them and providing the kit for them for next season… this really culminated in some f***ing good marketing/PR for the deal.

Where’s the gabagool?

Shout’ to Oliver North, he out in Rome doin’ Toronto s***

I’m thinking

same

Oh s***, just checked my mail, I got one and it came with a note that says “Protect your headtop tonight, more chune otw”

Didn’t wanna say what the note said just in case people didn’t believe me

We’re in the end game now

Technically aren't most of those BTS videos UMG property? Maybe that's why the download button went away?

Maybe Drake just doing this vid dumb because he wouldn't be able to drop the footage independently. It wouldn't be his.

I'm just speculating because it's fun.

Everyone at UMG about to get open palm smacked by Chubbs

The thing about drake is he’s not pretentious, if he teases something it’s coming

He did the same with push ups, he posted vybez kartel comparing the beef to the clash with mavado

The iceman stuff definitely related to the next drop and his mindset