"According to MBW’s calculations using MRC’s numbers, ‘catalog’ records accounted for a stunning 82.1% of total recorded music consumption in the US in the second half of 2021.
You know what that must mean: ‘current’ records made up just 17.9% of US music consumption in the last six months of 2021… or less than a fifth of the market.
What’s more, total consumption (that’s sales plus streams) of ‘current’ music actually fell, in real terms, by 37.4% in the second half of 2021 compared to the same period of 2020."
Crazy.
This is proof that new music isn’t hitting the same. I blame gunna for dropping weed plates like ds4ever and Wunna
And yet Youngboy still thrives. Clear indication he’s one of the biggest factors in music right now
i mean.
Home cooked meals will always beat fast food any day sooo
What are catalog records?
Catalog’ music in MRC’s eyes counts as anything released over 18 months before a consumer made a purchase and/or pressed play. ‘Current’ music is in the inverse: any music released within the prior 18 months of the moment a consumer made a purchase and/or pressed play.
Isn't this to be expected, considering there's more old music than new music. I remember last year the report was like in 70% range or sum
Isn't this to be expected, considering there's more old music than new music. I remember last year the report was like in 70% range or sum
Across the entirety of 2020, says MRC, total album consumption (TAC) of ‘current’ records amounted to 269.3 million.
Across the entirety of 2021, says the org, the equivalent figure amounted to just 228.1 million – a year-on-year decline of 15.3%.
Yet in the same 12 months of 2021, total on-demand streaming volume in the US increased 9.9% YoY to 1.13 trillion. And total album consumption (TAC) saw a YoY increase of 11.3%.
TLDR: No, people are streaming way less new music than last year even though total music streaming increased by whopping numbers
this data is really interesting as hell. it’s really hard to point at something other than the perception of new music’s quality when virtually every big name has dropped new music in the last 30 months
People move on quick. Look at Family Ties. It popped for two months got a Grammy nom and now everyone forgot about it.
Most new music/singles only last like a month on the radio then get forgotten
Crazy how this is happening simultaneously as my love for new music is dying, this fast food era really sucked the soul out of music. None of if feels significant anymore.
if we being honest more people wanna play an album that came out 5 years ago that they already love (like TLOP, Blonde, Views, Ctrl, etc)
than a new project that has to grow on them
Why listen to modern stream baiting songs when there is a 1,000 album backlog of 10/10 projects out there?
This actually makes sense because back in the day people didn't have as much old music available to them they were limited to what Oldie stations played and hoping a record store had a good selection.
This isn't really music quality it's music availability but "Wrong generation" types already started ITT
Music is tied to experiences so like movies people lean to what they know over what's new.
People would rather bump a song they lit they first joint to then make new memories and find new songs
Music is tied to experiences so like movies people lean to what they know over what's new.
People would rather bump a song they lit they first joint to then make new memories and find new songs
Older people will always yeah. It seems like now though instead of making their memories to new tracks younger folks are doing so to older tracks maybe
Older people will always yeah. It seems like now though instead of making their memories to new tracks younger folks are doing so to older tracks maybe
No young people are the same and the older tracks are 18 months old so it's skewed anyway.
I'd be interested to see further breakdown
This is proof that new music isn’t hitting the same. I blame gunna for dropping weed plates like ds4ever and Wunna
I blame u