He had no idea it would be this big, as the song isnt good and is below what would expect from Kendrick. That and he didnt think it would fit in sonically. Got nothing to do with him ''not caring about popularity''
calling a double diamond song "not good" is definitely a choice
remember when the song and vid randomly dropped since some random french site has leaked the title and cover art for the single
still a great song, even if it's not top 5 tracks from the album
He wanted to give the song to Mike for his own album because he said it doesn't fit DAMN. but Top and Mike convinced him to keep it
Goes to show you how much this nigga doesn't care about popularity
He never did he didn't want F***in Problems on GKMC
It was smart of them to have this song playing nonstop during the NBA finals.
Who's got the best NBA filler song in the big 3? Might be Cole tbh...

Mike Will got so many bangers because of Rae Sremmurd too
Who's got the best NBA filler song in the big 3? Might be Cole tbh...
!https://youtu.be/WILNIXZr2ocMontage music
calling a double diamond song "not good" is definitely a choice
Since when has a lot of streams meant ''great song'' in yall minds? Other artists do not get the same treatment from yall
Kendrick has multiple classic songs but this is in the complete opposite direction, one of his most meaningless and generic songs ever. I have never had the interest to listen to it in any other setting than at a party - and not my favourite pick for that either but I get it
calling a double diamond song "not good" is definitely a choice
Wait sales = quality again
He had no idea it would be this big, as the song isnt good and is below what would expect from Kendrick. That and he didnt think it would fit in sonically. Got nothing to do with him ''not caring about popularity''
They really think the biggest sell out/bootlicker in history doesn’t care about popularity when that’s the whole reason he has animosity towards Drake
wildest thing is the beef did really make people (super casuals) tap in that werent listening to him before
i was in corporate at that time and had so many colleagues say to me that they were gonna start listening to him and i just remember thinking this is what made yall wanna tap in?? i was disgusted lmao
This is crazy, I was experiencing this in 2015 with TPAB. The music kids at school were starting to tap in because of the acclaim the album was getting
Since when has a lot of streams meant ''great song'' in yall minds? Other artists do not get the same treatment from yall
Kendrick has multiple classic songs but this is in the complete opposite direction, one of his most meaningless and generic songs ever. I have never had the interest to listen to it in any other setting than at a party - and not my favourite pick for that either but I get it
Since when has it NOT meant "great song" in your mind? Because you've said verbatim "Sales = quality"
wildest thing is the beef did really make people (super casuals) tap in that werent listening to him before
i was in corporate at that time and had so many colleagues say to me that they were gonna start listening to him and i just remember thinking this is what made yall wanna tap in?? i was disgusted lmao
thats crazy but there are many people hwo only listen to whats on the radio and their spotify daylist so makes sense
He wanted to give the song to Mike for his own album because he said it doesn't fit DAMN. but Top and Mike convinced him to keep it
Goes to show you how much this nigga doesn't care about popularity
Talk about being humble frfr
Wait sales = quality again
Y’all jumping the gun and putting words in my mouth to look better when you choose sales over quality
Doesn’t make it a classic or a song everyone should love. But calling a double diamond song not good is silly. I don’t f*** with old town road or sunflower but those ain’t bad songs