i don't remember the last great long rollout

idk why some big artists keep doing that

This rollout is fitting for an album thats the summer soundtrack of 2021

For real Tyler was absolutely right about the whole thing : don't overhype things for the sake of overhyping them, go for a 2/3 weeks max rollout and move on

a summer soundtrack that will come out at the end of the summer?

I’ll wait patiently then

I'll f*** her ass. This is an album she made while getting summer d*** fo sho

The first sentence sounds like you're volunteering as tribute lmao

I'll do it

Apparently it's the start of New Zealand summer, which runs from December to February tho so I don't know the point at all, like I love Lorde man but this rollout is HORRIBLE

But the writing she does is poetic so we’ll allow it

@op

f*** it i'm gonna listen to it

Listening to it 100%, starving for some new Lorde

Bumping this, it's pretty depressing how little hype there is around this project

She should’ve already dropped, or at least by the end of this month, this albums seems made for summer

there is a lot of hype wym

its out rn?

Testament to how weak this rollout has been.

bro you were holding out for so long

is that her in the single artwork? she got ass like that?

All angles I'm afraid!

That album is gonna flop hard, huh? The three songs I've heard are very, very minimal. I guess she's fine with it considering she wants to be a smaller popstar, and I get it.

i know if it was like two weeks before the album i'd try to hold out but i figure i'll run into this within a month so i might as well stay tuned in