It’s emphasis in the era of digital communication. For example:

A text describing a bad day it can be:

I had the worst day ever

or

WORST.
DAY.
EVER.

for emphasis that it was a really bad day.

I wouldn’t call it a gimmick to look cool, but it’s not that deep either. I’ve heard people try to a***yze it like it’s formal scriptwriting formatting which it’s not. I love a good Kendrick a***ysis as much as the next guy but it’s not the situation here. It’s simply digital communication.

So wild to me that we've reached the point where Kendrick Lamar is now the underdog in the game. Seeing way more people confidently saying he's #3 behind Cole now. Never did I think this would happen lol. Cole still a goat tho and deserves all the praise he's been getting. Very interested to see Kendrick's next moves from this point.

Kendrick been MIA for the most part. He kinda caused this on himself. He gotta get back to wrecking s***.

But I’m happy that’s the narrative and I hope he sees it to and gets motivated.

It's all because Cole is deciding to be active and open to collaborate with every second Rapper. When Kendrick used to do it then he was considered miles ahead of everyone.

Yep, his feature run post GKMC kept his status as mc untouched. Sucks he only raps wit Keem when there’s so many current rappers that he could collab wit.

This and tbh Cole is bodying every feature.

Kendrick fumbled the relevance bag over the past 5 years by not being present

everything you dooooooo
IS ALL BAD
ALL BAD
ALL BAD
ALL BAD
ALL BAD FOR YOOOOOOOOOU

Mr Morale time

When the United beat •warps” when he hits the lines ii bought infinity pools I never swammed in i watched Keem buy 4 cars in 4 months
bro Kenny & SounWave are so GOATED man i f***ing swear on CHRIST

If yall were at all worried this album is not a classic, don’t worry I can confirm it is

COUNT ME OUT IS HE HARDEST SONG EVER MADE THIS ALBUM TAKES ME PLACES

KEEM & KODAK GOING IN BRO

Kendrick be hearing these albums and not phased at all. Lol. Niggas can’t do what Dot does.

Talk yo s***!

Will be expecting a bar or 2 about this in his next tape lol

Bumping TPAB today. Still his magnum opus and will be very, very difficult to top ngl

Bald Kendrick was special

Momma

S/O to all the real ones who saw him on that intimate venue tour in 2015 TPAB was so f***ing good in that setting

Bro really didn’t waste a single verse on an entire album.

Kunta Groove Sessions. The name alone was goated

best comcert ever bro, Kendrick sounded so tight & everyone was so f***ing close to him while he was just rhyming every TPAB track flawlessly. When he played Mortal Man I lost my s***

Did you go too?! Surely

The Whats Going On of our generation