Oh it is. Not to ruin the magic like wrestling but its most likely exactly that. Really Kendrick, Drake, Cole and Future are all feedback looping off the conversation, putting everyone on and helping eachother out. Kinda like how comedians will set up jokes at another comedians expense to give them an opportunity to make a joke. I think this because I learned (in a business class or a book) that picking a competitor and creating a rivalry will increase sales. It’s why here in Canada you’ll always see McDonald’s and A&W across the street from eachother and im sure in the US you see similar things. The competition grows both of their businesses. It’s like one of the rules of business or something. Im sure there are authentic rap beefs, thats not what im saying. But one of this scale with these people most likely has that as the primary driving motive.

He also could’ve had one of the biggest comebacks after a hiatus if he dropped another Damn type album

WHAT'S GOOD WOP

Man he left the planet with this one

all gonna be same beat

His show definitely wasn't better, you could prefer that but a nigga hitting you over the head with blassics will always be a more enjoyable time

HE HIT HIM WITH THE 30 FOR 30!!! LGBTQ IS SCRAMBLING FOR TRACKS RN!

I agree, but it's not like he was trying to go for more accessible and less dumbed-down messages, instead he shifted to cryptic signalling towards a religious sect that believes black people are subject to a divinely-ordained generational curse

Damn you right, hate that FEAR had that monologue over it. The beat sounded disgusting by itself in heart part 4 and the leak.

You think that last album was top tier

This s*** can get scary, very grim

RIP NIPSEY F*** CANADA!!!

Cole got the best fans! 🥰

I AM BODYING THIS MAN

It’s not even close

Oh yeah

Real raps