tease

5mo

🎤 Akademiks asks Rolling Loud co founder Tariq Cherif about trying to book Drake

Tariq broke down the long, complicated journey of attempting to get Drake to headline Rolling Loud and cleared up a lot of rumors along the way.

💰 The $10 million rumor
• Tariq says Rolling Loud never offered Drake $10M
• That headline came from a clipped stream moment
• They did send multiple formal offers through Drake’s booking agent and management
• Their max offer was less than $10M, but still significant
• Money was never the reason Drake declined

⏳ Why it never happened
• Response was always: “Not this year… maybe next year”
• Drake’s team emphasized making it “special”, not just another festival set
• Ideas included “OVO Day” or multiple nights of Drake, but nothing finalized

🤝 Respect on both sides
• Tariq says Drake has shown real respect for Rolling Loud
• Drake watches the streams and understands the platform
• No tension directly with Drake most talks were through agents/managers

🎟️ Behind the scenes booking politics
• Drake’s former booking agent Brent Smith also represented Kendrick Lamar
• Tariq says insiders claimed Drake eventually felt: “You can’t rep the opps pick a side”
• Drake later dropped the agent, reportedly over conflict concerns
• Tariq compares it to sports rival stars rarely share the same agent

🎶 Who Rolling Loud really rides with
• Tariq says artists like Playboi Carti and Travis Scott grew with Rolling Loud
• Those artists consistently showed up and invested in the festival
• “Your favorite should be the one who actually shows up”

👀 Did controversy hurt the Drake relationship?
• Tariq wonders if Drake thinks Rolling Loud doesn’t rock with him because of:
– XXXTENTACION related rumors
– DJ Scheme playing “Not Like Us” in Toronto (which went viral)
• Tariq says he told Scheme not to play it, but insists there’s no beef

🕊️ On the XXXTENTACION rumors
• Tariq firmly says he does not believe Drake had anything to do with X’s death
• Says Drake wouldn’t risk his wealth, freedom, or legacy
• Acknowledges Drake may have thrown a subtle lyrical shot posthumously
• Reveals X’s mom told him Drake reached out privately and it was “love”

📌 Bottom line:
Rolling Loud has tried for years to book Drake. It’s never been about money it’s about timing, presentation, and politics behind the scenes. No real beef, just complicated industry dynamics.

tease

5mo

🎤 Akademiks asks Rolling Loud co founder Tariq Cherif about trying to book Drake

Tariq broke down the long, complicated journey of attempting to get Drake to headline Rolling Loud and cleared up a lot of rumors along the way.

💰 The $10 million rumor
• Tariq says Rolling Loud never offered Drake $10M
• That headline came from a clipped stream moment
• They did send multiple formal offers through Drake’s booking agent and management
• Their max offer was less than $10M, but still significant
• Money was never the reason Drake declined

⏳ Why it never happened
• Response was always: “Not this year… maybe next year”
• Drake’s team emphasized making it “special”, not just another festival set
• Ideas included “OVO Day” or multiple nights of Drake, but nothing finalized

🤝 Respect on both sides
• Tariq says Drake has shown real respect for Rolling Loud
• Drake watches the streams and understands the platform
• No tension directly with Drake most talks were through agents/managers

🎟️ Behind the scenes booking politics
• Drake’s former booking agent Brent Smith also represented Kendrick Lamar
• Tariq says insiders claimed Drake eventually felt: “You can’t rep the opps pick a side”
• Drake later dropped the agent, reportedly over conflict concerns
• Tariq compares it to sports rival stars rarely share the same agent

🎶 Who Rolling Loud really rides with
• Tariq says artists like Playboi Carti and Travis Scott grew with Rolling Loud
• Those artists consistently showed up and invested in the festival
• “Your favorite should be the one who actually shows up”

👀 Did controversy hurt the Drake relationship?
• Tariq wonders if Drake thinks Rolling Loud doesn’t rock with him because of:
– XXXTENTACION related rumors
– DJ Scheme playing “Not Like Us” in Toronto (which went viral)
• Tariq says he told Scheme not to play it, but insists there’s no beef

🕊️ On the XXXTENTACION rumors
• Tariq firmly says he does not believe Drake had anything to do with X’s death
• Says Drake wouldn’t risk his wealth, freedom, or legacy
• Acknowledges Drake may have thrown a subtle lyrical shot posthumously
• Reveals X’s mom told him Drake reached out privately and it was “love”

📌 Bottom line:
Rolling Loud has tried for years to book Drake. It’s never been about money it’s about timing, presentation, and politics behind the scenes. No real beef, just complicated industry dynamics.

Dondada

4mo

ASAP drake moves like a female
ASAP continues to do multiple interviews talking about Drake in every one like a hoe

Free YoungBoy

4mo

He responded to him on the album. Obviously people are gonna ask him about it. Also these clips probably don’t even make up 10% of the interview

Dondada

4mo

I seen him on four interviews discussing drake would Drake do four interviews discussing asap you responded in rap keep it rap you rapper see if drake raps back

Free YoungBoy

4mo

Drake will never do an interview that isn’t softball questions so no

Dondada

4mo

Asking about drake is softball question it gets clicks get views

Free YoungBoy

4mo

That’s not what a softball question is

tease

4mo

J Cole himself said Drake didn’t throw him under the bus

Free YoungBoy

4mo

He responded to him on the album. Obviously people are gonna ask him about it. Also these clips probably don’t even make up 10% of the interview

Dondada

4mo

ASAP drake moves like a female
ASAP continues to do multiple interviews talking about Drake in every one like a hoe