lol

Well s***. The longtime kendrick stan in me is obviously excited but i really hope this isn’t the end of TDE as we know it with kendrick at the helm

nah I doubt its that deep. Part of me thinks this ain't even a real company, just part of the rollout

Similar to what Eminem did with Revival I doubt it tho

Could be both. The whole Dave Free thing is just really leading me to think it’s a bit deeper. He completely separated from TDE in october and no one spoke on it from either side. It still hasn’t been acknowledged. And Dave Free is co founding this. Dude was absolutely integral to the rise of TDE

what did he do for revival? Can't remember

Kendrick’s mind is so different. Can’t wait to see what all of this means. The new album will be on some other worldly s***. Gonna hit my guy in NY and ATL and as him if he knows what the f*** is going on.

Kendrick about to drop an album where every song is in a different language your favs could never

Such a clever rollout for such a completely horrible album

Reason should be dropping next Friday or in 2 weeks, so it is our time

Crazy not knowing what all of this means. It could be everything or nothing at the same time 😂

“Too many opinions in the glass house, this world full of EGO let me cash out”

Guys it's literally just his new album with Keem and Jorja features. No other explanation makes sense.

really? I thought TPAB was some of his worst. DAMN was less consistent but had some great songs.

what's with all the DAMN hate here lmao did that album f*** yo girl or sum

TPAB is my favorite Kendrick album lol. Lot of people would agree. 10/10 classic.
DAMN was definitely less focused.

reddit.com/r/KendrickLamar/comments/fe6vyx/so_i_found_the_trademarks_for_kendricks_company/?utm_source=share&utm_medium=ios_app&utm_name=iossmf

It's f***ing bizarre. It was a day 1 classic and personally my favorite Kendrick album.

Ohhhhhhh

Could be introduction to his own label + new album on the label?

This is the Obama care equivalent to an insurance company. Calling it right now. And oh I almost forgot.. out.

Album called “ By De Program”

same here. maybe more like a tie between that and Section.80 for me.