They dropped the ball with Reason tbh. So many singles and now if he announces dropping something soon people will just see it as an obstacle before Kendrick releases. Should’ve dropped months ago lol

this s***s looking messy now

Lmao I'm glad he's out of the picture

i mean he’s cool but tde’s roster (especially rappers) is so elite that he dont even compare. he doesn’t offer anything fresh

Tbh

I fukked with his tape from 2 years ago but dude been dropping mid as of late and that one s***ty name drop Joyner Lucas-esque song made me lose respect for him

Seems like covid really f***ed up whatever plans they had for the label this year and now fans are putting more pressure on them than ever. Lets look at their last releases

Soul - 2016. Been ghost outside some features

Zay’s - 2016. And he has dropped maybe 2/3 features in that time

SZA - 2017. Trolls song with JT and All The Stars which was a smash tbf. Still hardly much over the last 3 years, considering the momentum CTRL gave her and shes been vocal about wanting to drop music

Rock - 2018. Good year for him and i’d like to think he is dropping next year, but we’ll see

Q - 2019. CrasH Talk is overhated imo but it was 3 years after Blank Face so people expected a classic

Lance - guy dropped one project and noone gives a f***

Zacari - 2019 i think? People aint really checking for him either

SiR has been very consistent and is building a decent fanbase

I think ideally they should be looking to release a Zay and Soul album this year. Kendrick is their megastar so people will be checking him regardless. But the anticipation is very high so now would be the perfect time to start a rollout

keep Reason's mid ass, I'll take anyone before him

Yeah that song felt abut tryhard, like that was him trying to be the horrorcore rapper of tde

Also i know alot of the great artists like MJ have waited 3/4 years between their best albums, but thats MJ. Man dropped albums full of timeless hits. Artists like Zay and Soul can’t afford that if they want to maintain a fanbase

he had a listening party for the album months ago

Oh yeah forgot about that. Just shows how more stupid it is that it hasn’t been released yet lol

Didn’t Q also tweet sumn like “lemme play this video game before what happens tmr”

that sony post probably means nothing they post a lot of artists

Bro he tweeted that on Sunday, today is Tuesday. Nothing happened 😶

KanYe and Kendrick

it's 7 letters and 8

Idk thought he tweeted it yesterday

Wym? All I seen was _ and __

_ _ _ _ _ _ & _ _ _ _ _ _ _
Unless he just wrote it with no actual reason behind it

🤔 weird it didn’t show it in individual bars for me just ____ & ____

Any day now right?

Facts

Just like Q, Soul and Zay got everyone expecting a classic now and anything less even if it's good will get heavily criticized. If Q dropped CrasH Talk like a year and a half after BF I think the feedback might have been different

SZA's situation is worse she will likely drop a classic but the pressure they piling on her could be destructive for her career in the long run.