Everest

2y

Jack finally in an interview asked about the album!

https://www.instagram.com/share/BAM5BWPUNl

Says it’s cool to not go into detail and that they’re all stories for another time. No one on the team has talked about it how it came together so I guess good on Jack for knowing they’re not his stories to tell. But I really want to know about the creation of this s*** man

youdaftpunk

2y

Man in the Garden feels like such a great companion to Crown

CrimsonArk

2y

No one willing to make a ban bet about something dropping tonight/tomorrow.

CrimsonArk

2y

His delivery on the bar “I was head of Rhythm and Blues/All the women fell to their feet/So many to choose”

CrimsonArk

2y

His delivery on the bar “I was head of Rhythm and Blues/All the women fell to their feet/So many to choose”

Water Giver

2y

I'll give the full run down, from then to now. Long post but this is basically the archive of modern West Coast

Game f***ed it up business wise - he was too "schizo" to deal with the labels even lashing out to Eminem and Dr. Dre for dumb reason and his beef with 50 that everyone agrees even the West that it was dumb and unnecessary that f***ed up some good connects to East Coast.

And Dre n 50 was part of the 80 percent of game success so he cut his own legs off for basically no reason. Little bit to Em as well which he also beefs with after 50 lol.

So Dre for a bit stopped working with new talent after Game and thats when he fell really behind the scenes - so it cut a major source of power for LA off.

Then relatively at the same time (and i can speak on this part way deeper since im from there and my family has some connect in bay music) you have the Hyphy movement in the Bay, but then our main leading act ends up dying only after 1 single major album. Everyone else was pulling behind him such as Keak Da Sneak, The Federation, Mistah Fab etc. which Mac had multiple mainstream hits and in turn it gave a lot of other artists 1 or two mainstream hits as well such as the names mentioned. But him dying took away the Bays major outside connect, and it created a riff with LA where we felt like LA was playa hating and "showed their ass" to us after Mac Dre died - which is where our state unity split happened on top of it which basically boxes the Bay out all the way. From the mainstream with Mac dying, and then boxed out stateside with our rift with LA.

Mac Dre (and the artists that were suppose to follow after Mac in the Bay) and The Game (and the artists that were suppose to follow after Game in LA) were suppose to be the new West Coast after we were quiet for a few years after 2Pac dying with only Dr. Dre making real noise with 2001 and Em. While E40 would have a mainstream album success and/or hit song every now and then, same for Snoop Dogg.

The Game debut early in 2004, Mac Dre dies late 2004. E40 carries the main torch of the Hyphy movement for a few more years mainstream wise before it fully fizzles out, and Game + Snoop are the real things left carrying LA too for a few years. Which then late 2000s is when all 3 are on their last tank of gas mainstream wise.

But the death of Mac Dre boxed the Bay out, and the mess Game created boxed LA out. We lost all our main connects to "the outside world".

Bayarea lost its main mascot which we havent had a nationwide new Rapper since the early to mid 1990s beforehand that was literally starting a new industry - and LA loses connects and Dre pulls back due to Game's mess and unpredictable behavior, in turn also losing their legacy and outside help. Which, LA also hasnt had a new nationwide Rapper since the mid to late 1990s beforehand.

I give respect to Game, but everyone knows his own bullshit and being unpredictable hurt his career major - but it also made Dre pull out and go fully behind the scenes in music - and the beef with 50 and Eminem, two national juggernauts with huge regional pride, also f***ed up the outside connects.

And that's how we end up with the West being a literal ghostown and it's worst phase ever. With Game, Snoop and E40 trying to keep the heart monitor from flat-lining - and no major industry people nor major labels didn't want to hear anything from us besides if it was Dr. Dre with Detox due to all the investment with Mac Dre and also the investment with Game falling out. Basically losing two major investments back to back on top of it, making it hurt worse for industry business people.

• BUT 🚨

Then leads little independent labels and kids stuck on the internet to slowly figure something out planting seeds since the mid to late 2000s that cultivated in the 2010s. 2010 literally, to be precised, with YG's Toot it and Boot (Tyga also happens round this time, but Rack City is 2011) and it being the first national hit from a new West Coast artist literally since Mac Dre and The Game. But then YG gets put on the backburner for a few more years again. Which leads to Oddfuture starting up on the internet side in 2010/2011. Nipsey putting in the most work locally along with Jay Rock with a couple cool moments here and there nationally, but a lot of big s*** in the state. AND THEN finally Kendrick (which Jay Rock fought a lot for Kendrick and the only nigga with real pull at the time in the state) happens. KLEP that does good locally, Overly Dedicated mixtape that makes some good noise on the internet - and then while working on Section 80 he luckily gets a few viral freestyles and loosies such as Look Out for Detox, ADHD single & the Kanye Monster freestyle. That THEN FINALLY gets us our mainstream connect fully back with S80, that THEN becomes actuallly real and fully stable with Good Kid Maad City.

Aftermath and their parent company sees the viral tracks and freestyles, plus a good word from the new Jay-Z signee JCole and local legend Jay Rock, makes Aftermath keep the lights on for TDE during S80 when everything was about to literally fall apart. And then Aftermath fully jumps on board and takes over half of Kendrick Lamar's career with GKMC that bring us all the way back into the mainstream with an established stable & solid connect nationwide, FINALLY, once again.

Which then further boosts and gets other CA artists taken more seriously again with S80 and GKMC. Such as Dom Kennedy and his huge classic mixtape the Yellow Album, YG no longer being see as a "cute" one hit wonder due to his mixtape run of Just Re'd Up 2 and 4Hunnid Degreez, Bayarea's Loverance song Beat the P**** Up major hit & Tyga's Rack City massive hit. While alongside got Oddfuture blowing up online year after year - the great 2010 to 2013 period that brings back to life a coast the rest of the nation thinks is dead.

And last but not least Nipsey Hussle, who does get bigger a few years later, basically picks up the Jay Rock torch of going hard af locally stateside and his community that see's its flowers grow over time. With eventually a few mainstream hits and a mainstream huge album after his huge $100 mixtape few years prior happens. Which, sadly, the nationwide mainstream success happened for him right before his death, but he is still very important.

And that is how you get the West Coast falling, being dead, and then it's resurrection

Tagging others that might be interested in reading at some point too:

@insertcoolnamehere @Aquilla @mos_def @Mitchell

Here's a brick of text 4 u

ThaDon

2y

Hoping for something special today

Aquilla

2y

I am very familiar with The Game's schizo antics and his significance to the West Caost back in the 2000s Yet, it's interesting how deep the needle goes especially with the West Coast's relevance at that time.

However, I disagree on your take with his beef with 50. He had a reason to do that and I argue he won against 50 in the regard imo. 50 was being petty and as per usual problematic with him and situation
. Although I do see why it was unnecessary to y'all

ThaDon

2y

Hoping for something special today

CrimsonArk

2y

What’s the significance behind THIS though?

Different fit, (other one is featured on the cover) same pose as he did between the 2 cars, circular lights above him like in the previous scene.

Clearly backstage, crouched on top of a covered up piano.

Is it just a Super Bowl tease/reference, or something more?

Aquilla

2y

I am very familiar with The Game's schizo antics and his significance to the West Caost back in the 2000s Yet, it's interesting how deep the needle goes especially with the West Coast's relevance at that time.

However, I disagree on your take with his beef with 50. He had a reason to do that and I argue he won against 50 in the regard imo. 50 was being petty and as per usual problematic with him and situation
. Although I do see why it was unnecessary to y'all

CrimsonArk

2y

What’s the significance behind THIS though?

Different fit, (other one is featured on the cover) same pose as he did between the 2 cars, circular lights above him like in the previous scene.

Clearly backstage, crouched on top of a covered up piano.

Is it just a Super Bowl tease/reference, or something more?

WT777

2y

Is this one televised or streamed anywhere like the pop out was?

Blue Magic

2y

Mackwop gonna go live on the channel shown on the video I think