Luther was big but nowhere on the same level as many hits in the 10s

thats an exam of a hit that'll be soon forgotten

Not really. I go out to lounges, bars, and restaurants regularly and heard Luther all the time. yall don’t go outside and socialize so you missed it

Same as Espresso and 10 other songs and they're all not on the same level as many hits from the 10s lmao

For people around my age it was huge, Luther vandross is very beloved and this was a great way to pay homage to him in a modern way but also keeping it old school

cap

luther is one of the only two songs to cross 300+ points in 2025, so that's gotta count for something. as it stands, it's looking like only kendrick and taylor will cross that threshold this year (not counting christmas songs).

It's so interesting to me that Kendrick is one of the only rappers able to shine on the billboard at a time when it seems very difficult for rappers, even for Drake and his new music

But he's not taking advantage of it and spamming new music like most artists with this many eyes on them would

once radio plays started mattering again, i stopped taking the points thing seriously

They were mad when Billboard changed the digital album rules

If enough people wanted to hear Drake on the radio, he would have radio play

Most of his fanbase is just online now

Makes sense.

EXACTLY.

This is exactly why it’s laughable when people try to compare her to Michael Jackson

Nah, pretty much any major artist who’s ever cleared 200K+ first week are doing the ton of variants thing. Just at different scales

Yeah I literally asked why were rap fans not bringing up their bundles when they did 200K

Exactly. I would say that’s only ONE really good example for the 20s and we are almost in 2026 🥀💔

Rap fans outside of Drake fanbase don’t really care about sales fr. Especially for a 21 pilots album

Honestly, when I think hits from the 10s, a song that matches that energy in the 20s is NLU. As much as it pains me to admit that lol.

Nah, physical sales will always be important and physical media should always be celebrated. Two things need to happen:

1. Billboard needs to set a hard limit on how many variants & deluxe editions can count towards an album’s sales. I think 5 is a decent number to set it at.

2. Sales & streams need to be kept entirely separate. There should be no such thing as “streaming equivalent units”. There should only be how many copies your album sold first week, and how many times it was streamed. I think that would get rid of a lot of the gimmicks that we see now

Then the labels and artists need to get creative and either take a stand against streaming or go back to the days of 2015 and 2016 when artists were straight up saying f*** streaming altogether. Taylor Swift is big enough to still sell a million first week without streaming, let’s see what she would do if all she did was release an iTunes link and a single vinyl copy

Streaming. The answer has always been streaming

I love luther but it’s nowhere near as ubiquitous as some massive 2010s hits

Not Like Us is the only MAJOR rap hit of the 2020s. There simply has not been another one.

Birds of a feather too

she getting the jordan rules 🥹