thegreatdivine

3y

Of Utopia’s 477,000 equivalent album units earned in the week ending Aug. 3, SEA units comprise 243,000 (equaling 330.68 million on-demand official streams of the streaming set’s 19 total songs – the second-biggest streaming week of 2023), album sales comprise 252,000 (the second-largest sales week of 2023) and TEA units comprise 1,000. _
Streaming activity comprises nearly half (49%) of Utopia’s first-week activity, with almost all of the remainder generated by album sales. The set’s streaming activity was so robust that the album would have been No. 1 from only its SEA units (and still have twice the total units of the No. 2 album on the chart, Post Malone’s Austin). The most-streamed song on the Utopia album, by official on-demand streams, is “Meltdown,” featuring Drake. It accounted for nearly 10% of the album’s streams during the week.

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Utopia was preceded by its first single, “K-POP,” with The Weeknd and Bad Bunny, which debuted at No. 7 on the Billboard Hot 100 dated Aug. 5. __
Utopia is available with three different track lists: a standard 18-song edition through all major digital retailers (including the iTunes Store and Amazon), a 19-song set at digital retail and streamers (which includes the song “Meltdown,” featuring Drake), and a 19-song version available on CD, vinyl and a “First Edition” digital album sold through Scott’s webstore (that includes the song “Aye” with Lil Uzi Vert). All of the standard digital retail release’s 18 songs are on both 19-song expanded versions. The “First Edition” digital album was released at the end of the tracking week, in the closing hours of Aug. 3, and sold for just $4.99. The “First Edition” variant sold exceptionally well, due to fan speculation as to the set’s track list, which was not advertised by Scott’s webstore.

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Utopia’s sales were also enhanced by its availability across five CD variants (each with a different cover), five vinyl LP variants (with different covers and color vinyl), 15 deluxe boxed sets – each containing a piece of branded clothing and a copy of the album on CD or vinyl, six zine/CD deluxe editions (where a copy of the CD is housed inside a magazine-like package branded to the album), and two Fan Pack offers in which customers could choose to purchase a copy of the CD or vinyl LP with a piece of branded merchandise for a discounted price. Initially, the assorted CD and vinyl album cover art was not displayed to customers on Scott’s webstore. When fans placed orders, they selected one of five covers, not knowing what the final design would look like. Eventually, closer to street date, the cover art for all variants was revealed.

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All physical formats of the album are exclusively sold through Scott’s official webstore. It has not been announced when, or if, any of the physical versions of the album will be released wide to any other retailers.

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Scott drove customers to his webstore during Utopia’s pre-order campaign and during its first-week thanks to frequent new merchandise releases. Alongside merch drops, the webstore promoted discounted pricing on the Utopia album – going as low as $4.99 for its digital album.

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In total, Utopia sold 252,000 copies in its first week. Of that sum, digital downloads comprise 111,000 (with 79% of that sum from the “First Edition” variant), CD sales comprise 63,000 (80% of that figure were CDs housed in boxed sets and zine packages) and vinyl sales comprise 79,000 (30.5% were vinyl housed in boxed sets). Of the album’s 252,000 sold across all formats (digital download, CD and vinyl), deluxe boxed sets and zine packages combined to sell 30% of that figure (about 75,000 of 252,000).

orangetcovid

3y

the tea is the streams coming lesser than the predictions

Millz

3y

i thought bundles were done for wonder why they brought em back

Kr0niic

3y

3?!?!?

quadra

3y

2nd week SEA

Escobar

3y

Sales going down for everybody huh seems harder to get close to 500k now

jack johnson

3y

Global

orangetcovid

3y

country music

Ghetto Lenny

3y

Biggest drop for a number 1 song that did not debut at number 1.

shaleirose

3y

I’m very curious to see what For All the Dogs will do now

Sarpanchsaab

3y

Utopia couldn't even outstream astroworld first week

Sonic Winter

3y

Astroworld was more mainstream + Sicko Mode more pop friendly and a longer drake verse

e t

3y

Waiting for billboard numbers

orangetcovid

3y

def doing over 400k with a 16+ song album