I mean I'm sure that's the goal but at one point does the benefit of that get outweighed by people who are disappointed that the artist they wanted didn't drop? Although I'm sure it gets a lot of people who never would have checked for the isaiah rashad drop to now be aware of it and maybe check it out

Imagine believing that TDE would do a guessing game rollout for either of their 2 biggest artists (Kenny and SZA)

Life is full of disappointments, you'll get used to it

Is that the subject line in TDE’s marketing meeting lmao

Lol this song sucks, super boring if you ask me

So much for hyping him up

Dont even need to listen to know its garbage in the lane of why worry

Are you gonna stop checking for new TDE music because you're disappointed?

Memphis running rap in 2021, get hip

good thing they did it for their best artist

I’m not but a lot of people might and I want artists like Zay to succeed

Gambino kinda did a social experiment with his music, look at the reception of his latest album when you take away some core concepts of marketing

I know it sucks to admit it, but this stuff matters

This x3000

s*** knocks.

Snippet sounded bad so I’m not surprised

Sounds so hard

Gonna wait till tomorrow to listen

Album out in June

thefader.com/2021/05/06/cover-story-isaiah-rashad-after-the-fire-the-house-is-burning-interview

damn all it took was 5 years

in

Somehow, he clawed back from the brink of oblivion to finish his third project. Scheduled for a June release, the deliriously anticipated, bourbon-drowned baptismal The House is Burning puts him in the elite stratum of artists who can successfully get away with a one-hot-album-every-half-decade average.

😢

"The first song on The House is Burning is fittingly titled “Darkseid,” and it moves with a midnight-of-the-soul bounce. With beats that sound like they’ve been ripped from J Dilla’s Donuts and soaked in whisky, Rashad, once again, drags 4 a.m. despair into vivid daylight."

I ask if he thinks a lot about death. A new song from The House is Burning opens: “Feet don’t fail me now, I’m dead”

so this 5/7 tweet was just for a single? weak

kenny beats got 2 on there.