Platinum first week was a very popular 2000-2010 goal. It basically stopped happening, with the exception of Taylor Swift. Record labels pushed for 1 million album sales first week.

folklore was released when bundles were still allowed. evermore did 329k

Load up the Drac'

And it was the most shameless type of bundling… With ticket sales lol

Oh, so he beat her this year.

That sounds a lot better. CLB had the biggest buzz of any album this year, it didn’t make sense that he lost out to her latest.

Was it really that popular

Just did research on fastest selling albums of all time…

Adele really did 3.4 MILLION FIRST WEEK IN USA ALONE in 2015

That’s f***ing insane

Now way this is real this is wilt numbers

It’s real and it did over a million on its 2nd week…

Every suburban mom in the country bought a copy

If you know anything about how record label's work, yes, every major release had a rollout plan with the goal of going platinum first week. Streaming didn't exist.

BTS did almost the exact number in South Korea, that’s even more mind-boggling.

Damn I’m crossed and this album is a little better than I thought on first listen

I am pretty drunk and. High though tbh

Yeah. I don't know how old you are but people expected Thank Me Later to sell 1 million first week and when it sold 400k there was a flop narrative. 400k today would be a huge accomplishment for comparison so yes there's been a shift because streaming isn't being weighed as strongly as it should.

adele ain't even got no bars like that

Im 25. I knew that sht wasnt doing 1 milly wdf

I’m 29, followed drizzy since comeback szn,and no one I knew or any of the radio hosts or tbh I don’t believe any major outlet thought drake was going to sell one million back then... are you confusing drake with Wayne back then?

ADELE SMOKING THEIR TOP 5

Actually unbelievable that he managed to do 1M first week with Views now that I think about it

Lol maybe 00-05 after that the music bizz was in shambles

Yeah, pretty sure the only rappers to do it after that were Wayne, Em, and Drake with Ye coming ridiculously close with Grad

Wayne wayne Wayne

Lol what wayne went plantinum back to back in the Carter serie could ve go 3 peat with C5 if released properly

Washed throne and Take care in the same year

Wayne the best

DAMN didn't have bundles

kendrick doing 400-low 500k if he drops