I like a lot of them but this guys music running up the chart doesn’t make sense. Sounds worse than every other rising uk rapper I’ve heard

He’s not signed to a major rn, all independent

XV/Lizzy Records

It absolutely makes sense lol

Catchy beats, interesting voice, easy hooks, caught onto tiktok as edit music, his sold out Europe tour looked insane

Tbh I can’t blame yall for being stuck in ur ways lol

Yall were looking at the charts in 2015 with a 2005 mindset

it does if you pay attention. I don't even have tiktok and I understand this s***. got attention for collabing with fakemink who's been blowing up since last year, had a huge single with LV Sandals which got a ton of motion on tiktok/reels & celebs platforming it, then dropped one of the most concise catchy addicting projects of the year that gave him a ton more attention & plays everywhere. all that + the recent timothee chalamet conspiracy meme and now he has a ton of eyes on him

lol the idea that anybody that doesn’t like this stuck in their ways is nuts lol I like multiple other artists from the same gen 🤣

His US tour sold out immediately lol he had 25,000 people in queue for a 700 person venue

Labels ain’t doing that

You can not like it but to act like it makes no sense how he blew up is just out of touch

His management team and creative direction is on motherfucking point and hasn’t missed

In this world of social media people still have no clue who this dude is irl

That already is like 5 steps ahead of anything

Blew up vs climbing the charts two different things I understand how he blew up

What’s not to understand about the charts then lol

most of the smaller artist initial success/blowing up now is because of great marketing by younger marketing ppl who play tiktok/social media to their advantage. I found esdee last december cus my friend heard Ferragamo in a random tiktok and sent it to me. this feels out of nowhere for people who don't understand how this s*** works now and aren't tapped into what younger gen is listening to

Tiktok been having heavy influence on charts for a min

that drake esdee cosign/feature in the next couple months is gonna confuse the s*** out of a lot of the older out of touch ppl on here lmfao

He’s gonna be on the mink project I think

Why didn’t yall just say he’s big on TikTok ? That makes sense. Saying his music sounds good doesn’t make sense

I think you're right and would be so hard with how much mink loves/is influenced by him

Because this site is still in denial about TikTok being the most influential platform for music

we said this s*** he just can't read

Someone said he is Timothée Chalamet.

you need help getting dressed in the morning too?

Are you okay? Don’t let the internet turn you into a hateful person brother we’re just talking about music

yeah I just get annoyed when people act passive aggressive and clueless in the face of new information so this was triggering for me my fault

Not understanding something isn’t being passive aggressive but even if it were it shouldn’t have you insulting people.

I explained it to you directly and you ignored that reply. plus you came itt with a negative perspective to begin with ("this is manufactured, i get fakemink but this guy isn't good so who's running these plays up") and I gave that energy back + explained why he's gained so much traction which you completely ignored to be passive instead, acting like you're some curious neutral party is childish.