Since the CLB era in 2021 the NOCTA brand has grown more and more, I really like it too. Already the last blue jacket they released I totally loved

Now for Drake's investment in AC Milan I was not aware at all of where I was going to side, I have no doubt that NOCTA within 5 years or 10 years will be a real sponsor for the football clubs it is an interesting long-term and intelligent investment from Drake if that's it

they are known for their jerseys because they became fashionable. they are not a big side when it comes to the actual sport

What could've been .. People always associated Virgil with Kanye / Pusha but Drake and Virgil were actually incredibly close. No one's shown the same love to Virgil posthumously as much as Drake in his recent projects. They definitely prob had a bunch of creative projects in the tuck. Cancer sucks.

Keen to see what they cook up. Always been interested in potentially copping a Venice tee but with nocta working with them, would definitely be something I’ll look into.

Definitely bro. Those air drake hoodies despite not being off white, were the closest thing thing to an off white collab we’ve gotten between the two.

I would still like to know if Drake's NOCTA makes Nike profitable in terms of sales, we don't have figures but I wonder

Gotta start somewhere. NOCTA as a brand itself was launched just 4 years ago.

I see Nocta is finally getting his flowers itt. We won

Yes and I am rather surprised by the evolution of the brand. It's in good hands honestly the products are beautiful.

They've been reaching for hidden meanings to everything he did in the video to make it a bigger deal but it ain't working. Maybe the West Coast remix will do more damage.

Bro facts the NOCTA jackets are so cold. Lowkey better quality than the standard Nike ones too. I f*** heavy with the shooting stars logo too. Sometimes Artists/Athletes collab with brands and the logo/signature s*** throws the whole piece off but his logo is so sick IMO.

You right bro, it took all the biggest brands a few years to really gain momentum. NOCTA imo is still quite new. Heck, I only found about it like back in February lmao. Its going to be so sick to see what their brand looks like in 10 years.

Off topic from this, I just recently copped this cause I saw it on IG - imagine NOCTA / Venezia did sumn shii like this. Straight heat

drakesheart ain't commented on the beef at all
last post was crying bout the papiconda
she either the mole or

Big Nocta

Mid the grahams

Big slap

You can also see their efforts to make it a global streetwear brand. Personally, I'm glad they're taking their time to get their footing. I know they've got a lot of things they're currently working on and are yet to announce and I can see the brand being a really big deal by the end of the decade.

I just realized… been in room 416 the entire time… this is a sign

6ix god

🐐

Drake's always played the long game, outside of the insanely talented musician he is - he's one of the most savvy creative business people in the entertainment space EVER. Seeing what he's doing with Nocta, he's going to basically make NOCTA more popular than Stone Island but over here in Canada/US and other overseas markets. Stone Island does close to 70% of its sales in Europe. Pretty wild. Even how far October's Very Own Apparal/Merch has come is pretty crazy.

This Ovo & Scarborough SS hoodie is HEAT!!!

U gotta play the old leak 416 with Drake featuring Sean. For vibes.