thegreatdivine

5y

Many things have changed between when Kanye was asking for his deal and when Drake asked for his. Drake built a strong relationship with Nike over the years. First through his deal with the Jordan Brand and then through him building up a viable lifestyle/clothing brand with OVO. All those were things he likely used to leverage and make negotiations for his deal with Nike.

NOCTA is Drake's own brand which he owns entirely, but the brand creates apparel, footwear and other accessories in collaboration/association with Nike. I'm not sure of the exact details of the deal but usually, it'll mean Drake gets a percentage of the profits and also basically leases out the NOCTA brand to Nike for a fee.

It's the same way Rihanna owns the Fenty brand and worked with Puma on those sneakers for a while and then stopped and set up other subsidiaries with other brands also under the Fenty brand umbrella. Same way Kanye owns the Yeezy brand and even though he works with primarily with Adidas, he can branch out and work with GAP as well.

bossyyyyy

5y

Thx for the breakdown. Brings a lot of clarity to the situation

thegreatdivine

5y

Many things have changed between when Kanye was asking for his deal and when Drake asked for his. Drake built a strong relationship with Nike over the years. First through his deal with the Jordan Brand and then through him building up a viable lifestyle/clothing brand with OVO. All those were things he likely used to leverage and make negotiations for his deal with Nike.

NOCTA is Drake's own brand which he owns entirely, but the brand creates apparel, footwear and other accessories in collaboration/association with Nike. I'm not sure of the exact details of the deal but usually, it'll mean Drake gets a percentage of the profits and also basically leases out the NOCTA brand to Nike for a fee.

It's the same way Rihanna owns the Fenty brand and worked with Puma on those sneakers for a while and then stopped and set up other subsidiaries with other brands also under the Fenty brand umbrella. Same way Kanye owns the Yeezy brand and even though he works with primarily with Adidas, he can branch out and work with GAP as well.

The 7 Day Theory

5y

Need the all blacks to drop also

The Darkest Angel

5y

I hope we don't have to wait as long for the black ones. We need a new pair of these a month. White this month, Black in November, Snakeskin in December and more

The 7 Day Theory

5y

Black and Gum or Black and Electric Green?

thegreatdivine

5y

?

omorahi

5y

Considering usual NOCTA price points I’m shocked that these shoes are not 250….I’m just hoping I can cop for retail.

Really excited for the drop

The 7 Day Theory

5y

Im asking which colorway would people prefer they make

The 7 Day Theory

5y

Black and Gum or Black and Electric Green?

PolarSZN

5y

Manifesting the W for these kicks

Woiiiyoiii

5y

Who’s copping the sneaks?

omorahi

5y

Defo want to. But not gonna pay above retail

Woiiiyoiii

5y

I feel like everyone that wants them can get them, based off the clothing drops. Nike seemed to bless everyone. However if it’s a SNKRS drop then 😬

quadra

5y

White visor just came in
Gotta hit the course soon