They def dropped the Chains And Whips track early to take back some of the attention

Good move

kendrick calling ppl d***heads

What is botched about it?

They should've kept this as a secret it don't feel the same after we basically heard the whole song

can we add apple music exclusive to the title like the asap rocky thread

This has been the most engaging roll out I’ve witnessed in years

He's prob talking about the leak...

Which happened with every major release in the 2010's

i’m ready ❄️🍪

a verse like this dropping a month after NLU would’ve made drake look amateur-ish. kendrick was aura farming on here

Hearing it finally in HQ does hit for me

And besides, for those of us who didn't cave to listen to the low quality vinyl rip, we get a whole new album to feast on tonight

Hey bro I didn’t give you permission to post my avi

They thought I couldn't reach gen Z, you f***ing d***heads

true..

You’re f***ing dead meat kiddo

Chains and Whips is on Apple Music but not any other streaming service or even their YouTube channel?

Out your f***in mind

AM users won again

I just assumed they’d drop the video first

And we know exactly which group of "they" he is referring to on the song

Although things get dark, you know I'ma get callin'
You look side to side, like, "What did they say?"
And it ain't the Lord's voice, and then you realize
That the Devil is talkin' to you

I know people have 0 tolerance for Pharrell vocals atm but I love that part. Kendrick’s first bar comes in so well after it