It's been that way since Die Lit, it's smart tho cuz people gravitate towards image more than music nowadays.
A lot of these guys brand themselves as icons in the like of David Bowie but the music itself isn’t anywhere near as interesting and although I do regard Carti as one of the more interesting acts in todays music, he also falls victim to this to a large extent. The release of the cover is a prime example of what OP is talking about and I think it serves as a microcosm of the overall argument. Here you have this overly vectorized imitation of these brilliant punk scans from the 70s or 80s that lacks the substance the original images that inspired it does. However, it invokes the spirit and that spirit seemingly dictates how most feel about the music but if you were to strip it all back and just leave the music, I’m not sure it holds up.
I'm not saying Carti should rap like Kendrick Lamar lol I'm just saying he's using all this punk/death metal branding to sell the same generic subject matter he always has
lol that's 2020 rap.
thats this new gen's superstars.
just accept it for what it is, the last authentic genuine rappers has been and gone. we in a new era. carti's look is at least refreshing
if you ask me, carti just doesn't have the musical creativity/vision to fit that image tbh. he makes good music for those who are fans, but folk put him on a pedestal way beyond his scope. he just covers it up with that branding.
he's not a Andre, Kanye, Kendrick, etc., there's nothing really that stands out. that's just me tho.
He's not even a prime Travis. Carti's music isn't all that discernable from Uzi's imo. Don't really understand why savvy music listeners try to front like he's this avant garde artist.
punk doesn't really require talent. that's a big basis for the original genre and culture-- that anyone could've picked up a guitar and make a band in their garage and jam out.
the reality is that being original or experimenting means a potential backlash. yeah, his core stans might eat up whatever he decides to drop, but staying the course means a more stable income from casual listeners (most of the time). unfortunately. it's easier to put a veil over it to allure listeners and make them stay with the same s*** you've been doing all these years.
That’s not entirely true but I get the sentiment
1. you right
2. I get that I just think it's stupid, why would you go so hard with branding that's not at all reflected in your music
Back in my day we used call #2 being a poser
either u get carti music or u dont, if u dont that sucks 4 u but dont come in here acting like its objectively basic or lacking in substance
just because he has big marketing team now doesn’t mean his music doesn’t do the talking
Why do you think he had stan fanbase without offical record it ain’t just because of his aesthetic
I didn't even know carti had "branding" prior to WLR
Didn't die lit get announced like an hour before it was released
Well duh
just because he has big marketing team now doesn’t mean his music doesn’t do the talking
Why do you think he had stan fanbase without offical record it ain’t just because of his aesthetic
I am not inclined to believe Carti has a “big” marketing team lol
Now y’all please keep the same energy when Uzi hyped up EA to be some mystic space album and it ended up being the same monotonous flows for like half the songs
I do keep the same energy tbh
I am not inclined to believe Carti has a “big” marketing team lol
Interscope does though
Nah 100%. I refuse to believe people sincerely enjoy his music
can't believe ppl rlly think like this just bc they dont personally get the appeal of carti
can't believe ppl rlly think like this just bc they dont personally get the appeal of carti
Well considering he just tossed more of the people that he came up with under the bus, f*** him
I fw Carti's music sometimes, but that was really messed up. How you gonna abandon the dude that created your sound?
Well considering he just tossed more of the people that he came up with under the bus, f*** him
what does that have to do with his music