W

this is huge

Holy

Good for him but s*** be too expensive like bro I’m just trying to cop a OG hoodie

trust me, the owl is glistenin more than it's ever been

Authentic acquires majority stake in OVO intellectual property, with Drake retaining significant ownership
Authentic Brands Group ("Authentic"), a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premium lifestyle brand co-founded by Drake. As the driving force behind OVO, Drake will retain a significant ownership stake and continue shaping its creative vision alongside Authentic.

The partnership builds on Authentic's proven approach to growing iconic brands and cultural assets through content, experiences and global commerce while preserving the identity and creative vision that define them. OVO joins a portfolio of global sports, fashion, entertainment and lifestyle properties, strengthening Authentic's position as a platform built to accelerate both heritage brands and the next generation of creator-led brands.

“We’re just a couple kids from Toronto who started something we believed in. Here we are 20 years later, same kids with bigger dreams. Authentic and VNCE are the perfect partners to help us continue to grow,” said Drake.

"OVO has earned a place among the world's most influential lifestyle brands because it has always stood for something authentic and unmistakable," said Jamie Salter, Founder and Executive Chairman of Authentic. "Drake and his team have built something with incredible cultural influence. We see a significant opportunity to take that even further, opening new markets, building new businesses and reaching more people around the world without losing what makes OVO, OVO.”

As part of the transaction, Vince Holding Corp. (Nasdaq: VNCE), a valued, longstanding partner within Authentic’s global network, has acquired OVO's operating business and will oversee the brand's design, product development, merchandising and retail stores. Vince Holding Corp.’s role as OVO’s core apparel licensee reflects Authentic’s model of pairing brands with best-in-class operators to drive long-term growth.

“Few brands combine influence, elevated style and approachability the way OVO does,” said Brendan Hoffman, Chief Executive Officer of Vince Holding Corp. “We are proud that Authentic has chosen us as their partner and we are energized by the trust that comes with it. OVO’s creative and design identity remains its own, and our role is to support that vision and bring it to more consumers around the world.”

Together, Drake, Authentic and Vince Holding Corp. bring complementary strengths to OVO’s global expansion, creating a foundation to extend the brand’s cultural influence, reach new audiences and build new businesses worldwide.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

There's more info on Vince's Press Release, since they are a public company

Drake kept a 44% stake, and they are keeping the creative team behind the brand. They'll probably keep its current positioning as kinda of a "luxury" street wear brand, but will increase their presence in physical retail stores through Vince

NEW YORK--(BUSINESS WIRE)-- Vince Holding Corp. (Nasdaq: VNCE) (“VNCE” or the “Company”), a global retail platform today announced it has completed the acquisition of the operating business of October's Very Own ("OVO"), a globally recognized lifestyle brand. VNCE now will own and operate OVO's business as OVO’s core apparel and retail licensee, marking the first expansion of its multi-brand platform strategy beyond Vince, and will build on OVO's existing operations using its scale and infrastructure to support the brand's next phase of growth.

This transaction also further deepens VNCE’s partnership with Authentic Brands Group ("Authentic"), a global entertainment platform, who has acquired a majority stake in OVO’s intellectual property (“OVO IP”). A portion of the proceeds from the sale of OVO IP will be used to strengthen OVO’s balance sheet and support VNCE's growth strategy for the business. This transaction combines Authentic’s brand management expertise with VNCE's proven capabilities in merchandising and operating ready-to-wear brands, creating a new revenue stream for VNCE. As part of this expanded partnership, VNCE will own 5% of the OVO IP and has entered into a long-term license agreement for use of the OVO IP.

This transaction advances VNCE’s strategy to diversify its revenue and earnings by leveraging its platform and operating expertise. This transaction is expected to:

Provide VNCE access to the fast growing global streetwear market.
Fuel OVO's U.S. growth by:
Store and e-commerce expansion by leveraging VNCE's scale and infrastructure.
Launch OVO’s wholesale business through VNCE’s established wholesale relationships with key national department store partners.
Optimize OVO’s operations while design and creative functions for each brand remain separate.
Give VNCE the Canadian-based infrastructure to open Vince stores and expand e-commerce and wholesale.
Founded by Aubrey “Drake” Graham, Oliver El-Khatib, and Noah “40” Shebib, OVO has established itself as one of the most recognized brands in contemporary streetwear. Known for its distinctive owl logo and black-and-gold aesthetic, the brand has built its reputation on collaboration-led product drops and a close connection to its customer base. OVO currently operates 12 stores across Canada, the United States, and the United Kingdom, in addition to its e-commerce platform.

"We are thrilled to welcome OVO into our portfolio and to partner with Drake and Authentic in building on the brand's strong foundation to support its next phase of growth," said Brendan Hoffman, Chief Executive Officer of VNCE. “This transaction also deepens our relationship with Authentic Brands Group, a partner supporting our multi-brand platform strategy to broaden our portfolio of brands, business models, and distribution channels, and drive long-term value for all stakeholders. We are committed to preserving the authenticity and meaningful customer relationships that have driven OVO's success to date."

“We are proud to welcome OVO to Authentic and to expand our partnership with VNCE, whose operating expertise makes them an ideal partner to grow the business,” said Jamie Salter, Founder and Executive Chairman of Authentic. “Together, we see significant opportunity to introduce OVO into new categories, channels, and markets while staying true to the creative vision and community that have made the brand so special. The success we’ve had partnering with VNCE gives us great confidence in their stewardship of OVO’s business and we look forward to exploring future opportunities to utilize the VNCE platform.”

“We’re just a couple kids from Toronto who started something we believed in, here we are 20 years later, same kids with bigger dreams. Authentic and VNCE are the perfect partners to help us continue to grow,” said Drake.

Transaction Details

Under the terms of the transaction, Authentic formed a new subsidiary which holds OVO’s IP, under which Authentic owns 51%, Drake owns 44%, and VNCE owns the remaining 5%. A portion of the proceeds from the sale of OVO’s IP was used to strengthen the balance sheet of OVO's operating business, which VNCE then acquired. VNCE remains well-capitalized, with a strong balance sheet that supports both this transaction and its continued growth in the Vince business.

VNCE and Authentic have entered into a license agreement granting VNCE the exclusive right to use OVO's IP to manufacture and sell licensed apparel worldwide, in exchange for payment of a royalty fee to Authentic.

VNCE’s acquisition includes all of OVO's existing operating companies, assets and liabilities, including its retail stores, e-commerce platform, and wholesale relationships across Canada, the United States, and the United Kingdom. VNCE will retain OVO's existing team and continue to operate the business from its Toronto headquarters as it builds out the brand's next phase of growth.

Vince and OVO will maintain separate brand operations and creative teams, with VNCE serving its contemporary customer and OVO continuing to serve its streetwear audience.

Damn who ran the owl into the ground?

The filed complaint references financial information provided by OVO during the financing process indicating that OVO generated approximately $72 million in revenue during 2024 while sustaining approximately $12 million in cumulative losses between 2022 and 2024.

For the record, Ive never seen anyone wearing OVO merch outside…

That’s cause we wear OVO in our hearts

Thought this was one of those fake verses niggas do on here at first

There’s a specific demographic that I don’t want to say and sound non PC that loves it and I’ve only seen them wear it

i hope we don't see OVO clothing being sold in ross or marshalls though, just keep building OVO flagship stores

well do you live in canada? because thats where its mainly sold and thats where the only stores are located except for like london. So yeah you shouldn't expect to see it outside dumbass nigga. You so f***ing slow and just loud.

boy got nocta and OVO going global now he might be worth 10 billion soon

It’s not cheap. Most in the market for high end streetwear would look elsewhere unless you’re a big fan

and thats where the only stores are located except for like london.

octobersveryown.com/pages/stores-usa

Yeah I know whatchu mean lol.

Whats understood dont need to be said...

I definitely see it more than I used to lol

oh wow two stores in the entire US.... you got me bro you cooked me

Havent seen someone wear OVO since 2011. Maybe ‘13

I let Oli take the owl and told him brand it for me